Ramp is reviving the secret corporate musicals of the 1950s for one night on Broadway, with Billy Porter, Billy Zane and a show written for CFOs.
Make State of Brand one of your go-to sources on Google
Latest News
Growth & Strategy
OpenAI has quietly barred ads for image and audio tools that compete with its own. Video is still allowed, which tells you how the rule works.
The CTV land grab added platforms, data, and attribution. It didn't solve the reason most mid-market brands still can't afford to make a TV ad.
OpenAI's ad business passed a $1 billion run rate in under 200 days. On a free ChatGPT account, a sponsored card can now sit directly beneath an answer that recommends someone else.
Nearly half of B2B software buyers have watched a CFO reverse a purchase their company already approved. Your funnel logs it as a budget freeze.
The median website scores 2 out of 5 on AI discoverability. Webflow's CMO says that's what a conflict-averse marketing team looks like from the outside.
ChatGPT halved its listicle citations on August 6 and Google demoted the same kind of page twelve days later. Roundups and comparison articles have been the core deliverable in AI visibility retainers since 2024.
Hari Srinivasan posted the figure on Thursday, August 20. By the following Monday the main finding had reversed direction, and the timeframe and the unit of measure had come apart too.
A real shift is underway in go-to-market strategy. Companies are moving from renting attention to owning it, and the early numbers suggest this isn't a fringe experiment. It may be the next default.
Your Website Is Broken Because Nobody Wants an Argument, Webflow's CMO Says
You Can Advertise in OpenAI Until They Decide That You're Competition
CTV's Consolidation Wave Bought Pipes, Data, and Measurement. The Missing Piece Is the Ad Itself.
Paid Is Now the Only Guaranteed Slot in an AI Answer
The CFO Is Now the Final Boss in B2B Software Buying
If this caught your attention, that’s not accidental.
The best editorial systems don’t happen by accident. Outlever builds them.
AI & Technology
Clay coined the GTM engineer. Profound calls the same person a marketing engineer. The naming fight decides whose product the role gets built around.
Everyone bought the same capabilities from the same vendors on the advice of the same firms. Now the only thing left to compete on is scale.
In every FTC AI enforcement action this year the deceived buyer was a business, and the firms that supplied the marketing materials were charged too.
Canva's brand did nothing wrong and still watched more than eleven billion dollars come off the mark in a week. The lesson is about what kind of love it was holding.
Altman pitched an AI podcast for the drive to school. An eight-word reply beat him 13 to 1, and it exposed a positioning problem the whole industry shares.
More than 200 economists and 16 Nobel laureates just warned that AI could reshape the economy faster than institutions can respond. The reputational bill lands on brands first.
Data platforms are swallowing the CDP. The tools that actually reach customers just became the most important part of the stack.
Today HubSpot published a post to its community titled "We Got This Wrong. And We Are Fixing It." The company says it will not move forward with the terms of service changes it communicated on July 1.
Palantir CEO Alex Karp appeared on CNBC's Squawk Box on July 1 to discuss the company's new sovereign AI partnership with Nvidia.
Altman pitched an AI podcast for the drive to school. An eight-word reply beat him 13 to 1, and it exposed a positioning problem the whole industry shares.
Brand & Creative
Bending Spoons is paying about 2.3 times revenue for the company that defined online collaboration, a lower multiple than it paid for Airtable and roughly ninety percent below Miro's peak.
Ramp is reviving the secret corporate musicals of the 1950s for one night on Broadway, with Billy Porter, Billy Zane and a show written for CFOs.
Sports betting stopped growing this year and the incumbents are cutting staff, which leaves Kalshi's $40 billion resting on Americans finding new things to gamble on.
Peloton's Emma Lovewell has a Drake-shaped career: ubiquity, a catalog, range, and an audience that follows the person. Her Arhaus partnership shows why that matters to brands.
The great contradiction, in one stack: Grammarly, Adobe, Google, OpenAI, Anthropic and LinkedIn all sell the drafting tool and the detector that flags what it produced.
Read daily by leaders at the biggest enterprises
Make State of Brand one of your go-to sources on Google
Most Popular
If this caught your attention, that’s not accidental.
Frequently Asked Questions
What is State of Brand?
Who do you interview, and why was I invited?
Who publishes State of Brand?
Does it cost anything to be interviewed or featured?
What should I expect if I agree to an interview?
Where will my interview appear, and who will see it?
