Chief Customer Officer Rob Giglio describes how the company cleared the calendar for more than 5,000 employees and handed everyone a full week to do nothing but explore AI.
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Growth & Strategy
According to Jasper's 2026 State of AI in Marketing report, 91% of marketing teams now use AI in their work. That's near-total adoption. But only 41% of those teams can actually demonstrate a return on that investment.
Aimee Stewart, VP Brand & Communications at Invisible Technologies, runs AI-native creative with a four-person team. Her hiring filter is the one most CMOs are getting wrong.
Despite a decade of growth advice built entirely on audience size, the latest algorithm data shows follower count barely predicts how any single LinkedIn post performs.
Trade media is collapsing. Google referral traffic is in freefall. And a new class of companies is responding by doing something that would have seemed absurd five years ago: becoming publishers themselves.
LinkedIn now lets the apps you use write a verified line about how you use them, right on your profile. Members get credibility, and the brands get something more valuable.
A Muck Rack study has been getting passed around PR teams for weeks, and most people are taking the wrong lesson from it.
Somewhere in your organization right now, a quiet sorting is underway. Not a restructuring. Not a reorg. Something more permanent.
Barona CMO Joni Helminen built his AI content system himself. His framework for encoding brand voice and knowing what to stop delegating is the playbook most teams are missing.
LinkedIn Just Turned "Uses HubSpot" Into a Verified Credential. The Brand Behind the Tool Is the One Getting Endorsed.
The AI ROI Paradox: Why More AI Spending Is Getting Harder to Justify
The Hiring Filter That Separates AI-Native Creative Teams From Slop Factories
Your Follower Count Stopped Driving Your LinkedIn Reach. The Data Proves It.
Starbucks Sold Its AI on a 99% Accuracy Number. Nine Months Later, 11,000 Stores Are Counting Milk by Hand.
If this caught your attention, that’s not accidental.
The best editorial systems don’t happen by accident. Outlever builds them.
AI & Technology
Eclipse bets everything on one idea: own your audience, own your demand. The idea is correct. The question the launch buries is who actually owns the demand once Circle runs the matching.
A single product conviction became a category-defining brand position.
Last week SpaceX went public on the Nasdaq in the largest initial public offering ever recorded, raising north of $80 billion and crossing a $2 trillion valuation.
The question floating around every SaaS boardroom right now: if we bolt AI onto our existing product, will the market ever view us the way it views companies that were built on AI from the ground up?
Anthropic says Claude is now accelerating the creation of Claude. The data is interesting. The timing is more interesting.
NVIDIA's CEO went on international television and called the AI layoff excuse "lazy" and "irresponsible." One week after DeepMind's CEO said the same thing in different words.
In the last seven days alone, the two biggest AI companies on the planet shipped, announced, acquired, partnered, and leaked more than most tech companies manage in a full quarter.
On May 5, OpenAI removed the $50,000 minimum spend and launched a self-serve Ads Manager at ads.openai.com. Any U.S. business can now buy ads inside AI conversations.
The most consequential AI policy document the White House has produced since taking office was scheduled to be signed Thursday afternoon. CEOs from OpenAI, Anthropic, Google, Meta, Microsoft, and Apple were invited.
Anthropic had a busy Thursday. It closed a $65 billion Series H at a valuation just under $965 billion, which is probably its last private round before going public, and it shipped Claude Opus 4.8.
Brand & Creative
Heike Young, former Head of Content at Salesforce and Microsoft, built a career getting companies to sound like people. Most of them still don't.
Her essay is the clearest case yet for treating brand governance as operational infrastructure, and the results are on her side.
"Billboards can be beautiful." That's how Cary Hudson, design director at OpenAI, announced the company's newest out-of-home campaign on LinkedIn.
There is a moment in every technology cycle when the industry settles on a word and then wears it down to nothing.
Somewhere on your commute this week or scrolling across your feeds, you may have passed an ad for a company called Goofstump.
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