Zoom CMO Kimberly Storin is replacing the awareness-to-preference funnel with a model built for AI discovery, where brands earn trust in rooms they no longer control.
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Growth & Strategy
Zoom CMO Kimberly Storin is replacing the awareness-to-preference funnel with a model built for AI discovery, where brands earn trust in rooms they no longer control.
Buyers now meet your category as a summarized comparison table. The only thing that survives the flattening is what specific people actually think.
A newsletter is not an owned media strategy. Here's what winning companies actually build: an editorial engine that treats audience as an asset.
ZapConnect 2026 is free, virtual, and built on a bet most companies still haven't made: that adding AI to the way you already work is the wrong move, and starting over is the right one.
Robinhood, Zapier, DigitalOcean, Pendo, Semrush, Plaid. Six software companies bought the publications their buyers read, and not one of them has answered the question a reader should be asking.
SaaStr cancelled Notion after seven years without a single complaint. Quiet churn is what happens when an AI agent absorbs your product's last job.
HubSpot valued its media acquisitions on CAC math, and now a story it can't control has cut its market cap.
A real shift is underway in go-to-market strategy. Companies are moving from renting attention to owning it, and the early numbers suggest this isn't a fringe experiment. It may be the next default.
The Next Acquisition Spree in B2B Isn't Software. It's the Press That Covers It.
Zoom's CMO Rebuilt The B2B Funnel For A Market She No Longer Controls
AI Is Flattening Your Category Into One Table. Human Stories Are the Only Way Out.
Owned Media Is Not a Newsletter. It's an Operating Strategy.
The Quiet Churn Problem Nobody in B2B Is Modeling Yet
If this caught your attention, that’s not accidental.
The best editorial systems don’t happen by accident. Outlever builds them.
AI & Technology
Altman pitched an AI podcast for the drive to school. An eight-word reply beat him 13 to 1, and it exposed a positioning problem the whole industry shares.
More than 200 economists and 16 Nobel laureates just warned that AI could reshape the economy faster than institutions can respond. The reputational bill lands on brands first.
Data platforms are swallowing the CDP. The tools that actually reach customers just became the most important part of the stack.
Today HubSpot published a post to its community titled "We Got This Wrong. And We Are Fixing It." The company says it will not move forward with the terms of service changes it communicated on July 1.
Palantir CEO Alex Karp appeared on CNBC's Squawk Box on July 1 to discuss the company's new sovereign AI partnership with Nvidia.
When a company valued in the hundreds of billions decides to wait a year before going public, it writes itself a clean reason. OpenAI's reason this week is the weather.
The automaker spent three years bringing back the experts it once let go. It just topped J.D. Power's quality ranking for the first time in 16 years.
A $75 million investment that pointedly leaves A24's film catalog out of the deal shows what an AI company actually wants from Hollywood right now. Not the content. The credibility.
What a stock-photo company's reversal on AI tells brand and marketing leaders about trust, provenance, and how images will appear in AI search.
Palantir CEO Alex Karp appeared on CNBC's Squawk Box on July 1 to discuss the company's new sovereign AI partnership with Nvidia.
Brand & Creative
Thousands of advisory firms pay Forbes to display its rankings badge in their marketing. Nobody outside a private equity diligence process was checking the rankings.
Anthropic's new watermarks flag anything Claude touched, not just what Claude wrote, and that distinction is the one brand teams should worry about.
The document says nothing about legal exposure or data leakage. It sets out four principles, and all of them are about how much of a reader's time a piece of writing is allowed to cost.
Bending Spoons paid 2.7 times revenue for a company that raised $1.4 billion. The number went viral because it was the first honest brand valuation the software industry has run in a decade.
A CFO told Bain researchers he'd throw money at marketing if he believed the data. The 65% valuation premium says the case exists. The pitch is what's broken.
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If this caught your attention, that’s not accidental.
