Token prices collapsed 280x in 18 months, and AI search is on the same curve. The only asset that survives commoditization is the one no platform can auction off: your brand.
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Growth & Strategy
A real shift is underway in go-to-market strategy. Companies are moving from renting attention to owning it, and the early numbers suggest this isn't a fringe experiment. It may be the next default.
Contentful CMO Elizabeth Maxson partnered with The Atlantic to survey hundreds of marketing leaders on how AI is actually being used inside their teams.
A competitor says the category's best-funded name is selling noise. The most interesting people in the argument think both sides are measuring the wrong thing.
Trade media is collapsing. Google referral traffic is in freefall. And a new class of companies is responding by doing something that would have seemed absurd five years ago: becoming publishers themselves.
Token prices collapsed 280x in 18 months, and AI search is on the same curve. The only asset that survives commoditization is the one no platform can auction off: your brand.
Ahrefs analyzed 75,000 brands and found that AI engines ignore the old content playbook entirely.
Ramp's transaction data reveals the line between AI companies that grow and those that stall sits at about $33 per employee per month.
Free syndicated content became local journalism's Taboola with a byline. Now the model that props up hundreds of newsrooms is on borrowed time.
Tokens Became a Commodity in 18 Months. AI Search Is Next.
The B2B Blog Is Collapsing. The Companies Replacing It Are Becoming Publishers.
New Research From Contentful and The Atlantic Shows CMOs Talking Big and Investing Small
Two AI-Search Startups Are Arguing About Margins of Error. The Number They're Fighting Over Isn't the Problem.
Twilio's CMO Says Agents Are Becoming the Buyer. Here's How He's Rebuilding Marketing Around It.
If this caught your attention, that’s not accidental.
The best editorial systems don’t happen by accident. Outlever builds them.
AI & Technology
More than 200 economists and 16 Nobel laureates just warned that AI could reshape the economy faster than institutions can respond. The reputational bill lands on brands first.
A single product conviction became a category-defining brand position.
Data platforms are swallowing the CDP. The tools that actually reach customers just became the most important part of the stack.
Today HubSpot published a post to its community titled "We Got This Wrong. And We Are Fixing It." The company says it will not move forward with the terms of service changes it communicated on July 1.
Palantir CEO Alex Karp appeared on CNBC's Squawk Box on July 1 to discuss the company's new sovereign AI partnership with Nvidia.
The automaker spent three years bringing back the experts it once let go. It just topped J.D. Power's quality ranking for the first time in 16 years.
A $75 million investment that pointedly leaves A24's film catalog out of the deal shows what an AI company actually wants from Hollywood right now. Not the content. The credibility.
What a stock-photo company's reversal on AI tells brand and marketing leaders about trust, provenance, and how images will appear in AI search.
Search Atlas COO Sophia Deluz-Bhan explains why the AI tools companies keep will act on problems, not just answer questions, and how to know which content can scale.
When a company valued in the hundreds of billions decides to wait a year before going public, it writes itself a clean reason. OpenAI's reason this week is the weather.
Brand & Creative
Kane Parsons sided with the fans over his own studio, and A24's reversal exposed how unprepared Hollywood is for IP its audience created first.
Audiences aren't reading your copy for the message anymore. They're reading it for proof a person wrote it.
The dunks write themselves, but the third $300K editorial hire of the year isn't a punchline. It's the market repricing human judgment as AI writing gets free.
There's a feature that has quietly become table stakes across every AI marketing platform, and the product documentation is worth reading closely.
There's currently an unwritten rule circulating among LinkedIn users, passed along like a survival tip: whatever you do, don't touch the sympathy reaction.
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If this caught your attention, that’s not accidental.
