HubSpot valued its media acquisitions on CAC math, and now a story it can't control has cut its market cap.
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Growth & Strategy
SaaStr cancelled Notion after seven years without a single complaint. Quiet churn is what happens when an AI agent absorbs your product's last job.
HubSpot valued its media acquisitions on CAC math, and now a story it can't control has cut its market cap.
85.5% of AI citations come from earned media. Or 40%, depending who counts. What eight studies actually show about Reddit, owned media and where PR fits.
ZapConnect 2026 is free, virtual, and built on a bet most companies still haven't made: that adding AI to the way you already work is the wrong move, and starting over is the right one.
A newsletter is not an owned media strategy. Here's what winning companies actually build: an editorial engine that treats audience as an asset.
A Hebbia founder's viral essay pins AI's failure on the workforce. He's right about the mechanism, and wrong about who it indicts.
A new flagging feature, a pulled writing tool, and a clear message: generated posts will cost you reach. Here is what that means for anyone building a brand there.
A real shift is underway in go-to-market strategy. Companies are moving from renting attention to owning it, and the early numbers suggest this isn't a fringe experiment. It may be the next default.
Owned Media Is Not a Newsletter. It's an Operating Strategy.
The Quiet Churn Problem Nobody in B2B Is Modeling Yet
HubSpot Bought Media Companies With a Formula That Couldn't Price What Media Is Actually For
PR Didn't Win the AI Era. Reddit and Owned Media Did.
You Didn't Hire a Million Bad Employees. You Just Never Told Anyone What Good Looks Like.
If this caught your attention, that’s not accidental.
The best editorial systems don’t happen by accident. Outlever builds them.
AI & Technology
Altman pitched an AI podcast for the drive to school. An eight-word reply beat him 13 to 1, and it exposed a positioning problem the whole industry shares.
More than 200 economists and 16 Nobel laureates just warned that AI could reshape the economy faster than institutions can respond. The reputational bill lands on brands first.
Data platforms are swallowing the CDP. The tools that actually reach customers just became the most important part of the stack.
Today HubSpot published a post to its community titled "We Got This Wrong. And We Are Fixing It." The company says it will not move forward with the terms of service changes it communicated on July 1.
Palantir CEO Alex Karp appeared on CNBC's Squawk Box on July 1 to discuss the company's new sovereign AI partnership with Nvidia.
When a company valued in the hundreds of billions decides to wait a year before going public, it writes itself a clean reason. OpenAI's reason this week is the weather.
The automaker spent three years bringing back the experts it once let go. It just topped J.D. Power's quality ranking for the first time in 16 years.
A $75 million investment that pointedly leaves A24's film catalog out of the deal shows what an AI company actually wants from Hollywood right now. Not the content. The credibility.
What a stock-photo company's reversal on AI tells brand and marketing leaders about trust, provenance, and how images will appear in AI search.
Palantir CEO Alex Karp appeared on CNBC's Squawk Box on July 1 to discuss the company's new sovereign AI partnership with Nvidia.
Brand & Creative
Bending Spoons paid 2.7 times revenue for a company that raised $1.4 billion. The number went viral because it was the first honest brand valuation the software industry has run in a decade.
A CFO told Bain researchers he'd throw money at marketing if he believed the data. The 65% valuation premium says the case exists. The pitch is what's broken.
Lynn Lucas, CMO at Everpure, on why customer authenticity outlasts AI-generated sameness, and the data governance question most marketing leaders are not asking their vendors.
Owned media is content and audience infrastructure a brand fully controls: publications, newsletters, and communities. Here's why it's replacing the B2B blog in 2026, and the data behind the shift.
Kane Parsons sided with the fans over his own studio, and A24's reversal exposed how unprepared Hollywood is for IP its audience created first.
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