Latest News
Trump Was Hours Away From the First Real AI Regulation. Then He Killed It Because He Hates Regulation.
Trump Was Hours Away From the First Real AI Regulation. Then He Killed It Because He Hates Regulation.
Bezos Doesn't Want to Be Hated Anymore
Bezos Doesn't Want to Be Hated Anymore
Universities Punished Students for Using AI for Four Years. Then They Invited Eric Schmidt to Tell Them to Embrace It. The Boos Were Deafening.
Universities Punished Students for Using AI for Four Years. Then They Invited Eric Schmidt to Tell Them to Embrace It. The Boos Were Deafening.
Growth & Strategy
State of Brand runs on the same infrastructure we deploy for our customers. This was never a marketing decision.
On February 9, 2026, OpenAI started testing ads in ChatGPT. Sponsored recommendations now show up at the bottom of AI-generated responses for users on the Free and Go tiers.
Companies are putting AI agents on org charts, giving them names, and calling them teammates. A large-scale experiment shows this is backfiring on accountability, quality, trust, and professional identity.
Trade media is collapsing. Google referral traffic is in freefall. And a new class of companies is responding by doing something that would have seemed absurd five years ago: becoming publishers themselves.
For 25 years, Google Search has worked the same way. You type something. You get a list of links. You click one. That's over.
Despite LinkedIn's aggressive push into short-form video after a 36% viewership surge in 2024, the data tells a completely different story.
Channels that B2B brands built their growth on are collapsing, and the companies responding by becoming publishers are the ones pulling ahead.
The brands that publish will be found. The brands that do not will be described by someone else, or not described at all. This is the complete case, backed by every data point we could find.
Google Just Killed Search As We Know It. Here's What That Means for Every Brand on the Internet.
We Power Our Own News Site. Here's Why That Changes Everything.
OpenAI Put Ads in ChatGPT. The Trust Contract With AI Search Is Already Over.
New Data Proves Your 'AI Employee' Is Destroying Trust Faster Than It's Cutting Costs
The Smartest Companies Are Hiring Economists to Break the News. Here's Why It's Working.
If this caught your attention, that’s not accidental.
The best editorial systems don’t happen by accident. Outlever builds them.
AI & Technology
Over 150,000 tech workers have been laid off in 2026. Nearly half were attributed to AI. PayPal is cutting 20% of staff. Coinbase cut 14%. Meta dropped 8,000. Oracle shed up to 30,000. Dow, 4,500.
Meta built a leaderboard. It ranked every one of its 85,000 employees by how many AI tokens they consumed. The top slot earned the title "Token Legend."
Sam Altman offered $2 million in OpenAI tokens to every startup in Y Combinator's current batch. It looks like generosity. It's a distribution play disguised as an investment.
NVIDIA reported earnings today. Revenue came in at $81.6 billion for the quarter, up 85% from a year ago, beating analyst expectations for the fifteenth consecutive time.
The most consequential AI policy document the White House has produced since taking office was scheduled to be signed Thursday afternoon. CEOs from OpenAI, Anthropic, Google, Meta, Microsoft, and Apple were invited.
Andrej Karpathy joined Anthropic today. Not quietly. Not after a gardening leave cool-down period. Not after a year on the bench while lawyers negotiated.
Google and Blackstone are launching a U.S.-based joint venture to sell cloud computing powered by Google's custom TPU chips.
A 2,400-person survey by WRITER and Workplace Intelligence found that 29% of employees admit to actively sabotaging their company's AI strategy.
Slack, Fireflies, HubSpot, and the quiet data lockdown reshaping the build vs. buy debate.
Six days ago, we published a piece arguing that every AI subscription is a ticking time bomb for enterprise. We did not expect the fuse to be quite this short.
Brand & Creative
Spotify replaced its flat green icon with a glittering disco ball for five days. The backlash was instant. The virality was bigger. And the brand strategy underneath it is the one your team should be studying right now.
Ad Age just named "Keep Thinking", Anthropic's first brand campaign from Mother, the Best B2B Campaign at the 2026 Creativity Awards. The most awarded B2B campaign of the year came from a company that barely advertises.
Air put Maury Povich in a SoHo studio to determine the paternity of an AI girlfriend. Underneath the absurdity is a brand insurance policy built for the moment AI subsidies end.
For years, the conventional wisdom around LinkedIn was pretty simple: you post, you get your little burst of engagement, and within a day your content is buried. That's not how LinkedIn works anymore.
Brand Finance just proved what we've been arguing since we started this publication. Brand is the most valuable and most neglected asset in B2B.
Most Popular
If this caught your attention, that’s not accidental.
