AI & Technology
Daily coverage of the tools, platforms, and emerging technologies reshaping marketing, media, and go-to-market execution.
It's not a skills gap. It's a standards gap. AI adoption is nearly universal, but almost no one has built the systems to govern it. Brands are fragmenting from the inside, and most CMOs don't see it coming.
Most B2B brand teams are optimizing for one audience while a second, faster-growing one forms impressions of their brand in conversations they can't see.
Stanford's AI Index findings on transparency, convergence, and sentiment all point in one direction: brand is the hardest advantage to build and the hardest to replicate.
EmDash is the first CMS built around the idea that AI agents are an audience worth charging. For owned media, that changes everything.
Anthropic and OpenAI both shipped cybersecurity models this week, and the contrast in how they did it is the most revealing brand positioning moment of the year.
Most enterprise marketing teams have an AI adoption mandate but no governance for what those tools produce, and the gap is already causing campaign errors, compliance risk, and slower workflows.
McKinsey found that CMOs are winning with AI, but very few can demonstrate ROI on more than half of their marketing spend.
At Shoptalk 2026, the gap between onstage AI ambition and offstage reality was hard to ignore, with more than half of organizations still operating without clear governance for marketing campaigns.
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