Growth & Strategy

This publication will cover marketing, growth, GTM, and brand as it's actually evolving. Not the version that looks good in a recap deck, but what's really shifting, why it matters, and what to do about it.

The game is mostly over before your sales team knows it started, and brand is the only asset that travels into the rooms where shortlists get built.

When billionaires start buying the same asset class at the same time, it's worth asking what they see. The answer isn't content.

B2B influencer marketing has a structural problem. The budgets are growing, the voices that matter have options, and most brands are still negotiating like neither of those things is true.

The gated whitepaper model broke because AI can't crawl it, buyers won't tolerate it, and the leads it produced were never that good.

Anthropic tripled its revenue in four months and overtook OpenAI without a single ad, proving trust is the growth engine enterprise buyers pay for.

With newsletters, websites, and podcasts manageable from one dashboard, Beehiiv has made owned media frictionless. The harder part was never the tech.

AI Overviews reduced click-through rates up to 61%, making brand authority the last remaining path to visibility where B2B buyers actually make decisions.

LinkedIn now ranks as the second most-cited domain across major AI search platforms, meaning AI systems regularly pull from employee posts and long-form articles to answer professional questions.

OpenAI’s acquisition of TBPN, a daily live tech talk show, signals that even the company building the tools behind today’s content ecosystem still has to buy trust instead of generating it.

OpenAI acquired TBPN, a live tech show averaging 70,000 viewers per episode and on track for $30 million in revenue this year. It's the latest in a string of smart-money bets on owned media.