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Air Fake-Hired a CMO for Six Hours and Made Every Other B2B Campaign Look Like a Hostage Video

A Million People Clicked LinkedIn's Slop Button. By Monday It Meant Your Posts Get Less Reach.

One in Seven CMOs Isn't the Most Senior Marketing Decision-Maker at Their Own Company

The Great Convergence: Everyone Sounds the Same. Now They're Becoming the Same Company.

On September 15 the Web Starts Hiding From AI, and It Takes Your Press Coverage With It

The FTC Is Now Fining Companies Over the AI Claims in Their B2B Marketing

There's Only One Owned Media Question That Matters, and It's on the Org Chart

Brands Are Paying to Get Into AI Answers. Publishers Are Deleting the Pages That Put Them There.

OpenAI Automated the Editorial First Pass. Nobody Has Automated the Word No.

Reddit Lost 86% of Its ChatGPT Citations in Four Days. Nobody Can Tell You Why.

Gartner Sold Three Review Sites for $110 Million. G2 Now Owns Half of What AI Says About Your Category.

Reddit Became the Most-Cited Source in AI Answers. Marketers Are Paying $2,500 a Month to Strip-Mine It.

Marketing Became the Catch-All for Every Company Problem. The Authority to Fix Them Went Somewhere Else.

Most Brand Newsrooms Launching This Year Will Be Dead by 2028. Here's the Autopsy in Advance.

Stop Pitching Reporters. Start Being the Thing They Cite.

265 Million People Still Love Canva. The Market Took $11 Billion Off Anyway.

OpenAI Business CMO Colin Fleming Says Everyone Can Do Marketing Now. So Who Gets to Say No?

Owned Media Has Had a Proof Problem All Year. a16z Just Settled It With a Payroll.

Phoebe Bridgers Looked Like She Was Opting Out of Marketing. It Was the Most Orchestrated Campaign of the Year.

The Hottest New Job in Marketing Is Editor in Chief

Forbes Editor Fired Over $6 Million Payment From the Firm Behind Its Rankings

The Next Acquisition Spree in B2B Isn't Software. It's the Press That Covers It.

Anthropic Is Watermarking Claude's Output

Zoom's CMO Rebuilt The B2B Funnel For A Market She No Longer Controls

AI Is Flattening Your Category Into One Table. Human Stories Are the Only Way Out.

Clay Has Made an Internal AI Writing Policy Official Across the Whole Company

Owned Media Is Not a Newsletter. It's an Operating Strategy.

The Quiet Churn Problem Nobody in B2B Is Modeling Yet

Companies Rolled Out AI to Kill Busywork. Employees Invented Performative Productivity Instead.

HubSpot Bought Media Companies With a Formula That Couldn't Price What Media Is Actually For

Tech Spent Two Years Telling Everyone Work Was About to Get Better. It's the Only Industry Where Employees Got Unhappier.

The Only Airtable Asset That Held Its Value Was the Name

Your CFO Doesn't Hate Brand. They Hate That You Keep Pitching It Like a Believer Instead of an Investor.

PR Didn't Win the AI Era. Reddit and Owned Media Did.

How Clay Co-Founder Varun Anand Stays Active in Every Hire, Even Past 300 Employees

Sam Altman Has Solved the Problem of Talking to Your Children

You Didn't Hire a Million Bad Employees. You Just Never Told Anyone What Good Looks Like.

Everpure CMO On Why Customer Voice Is The Last Real Differentiator In the Era of AI

The Celebrity Keynote Is Dead. Zapier Is Putting Its Own Agents On Stage Instead.

The C-Suite Is Becoming 100x. ClickUp Is Paying Up to $1M for One Person to Own Thirteen Operating Functions.

LinkedIn Is Done Pretending AI Posts Are Harmless

Lattice's CEO Gave Three Reasons Companies Are Hiring Juniors Again. Only One Has to Be True

The 100x CMO Job Is Here. ClickUp Is Paying Up to $1M for One Person to Be the Entire Marketing Department.

Twice a Year, Software Companies Admit They Got the Price Wrong

Marketing Departments Are Rebuilding Themselves as Engineering Orgs, One Hire at a Time

What Is Owned Media? Inside the Strategy Replacing the B2B Blog

The Fortune 500 Is Deleting the CMO Title

Distribution Is Broken, and the $20 Billion Content Industry Doesn't Want to Talk About It

Tokens Became a Commodity in 18 Months. AI Search Is Next.

Backrooms Made $370 Million Because Nobody Owns It. Hollywood's IP Playbook Just Broke

The B2B Blog Is Collapsing. The Companies Replacing It Are Becoming Publishers.

New Research From Contentful and The Atlantic Shows CMOs Talking Big and Investing Small

Two AI-Search Startups Are Arguing About Margins of Error. The Number They're Fighting Over Isn't the Problem.

Typos Are the New Sign of Brand Humanity

Companies Are Judging Comms Pros by Their Own LinkedIn Presence

Anthropic Will Pay Its New Standards Editor $300K to Argue About Commas

Remote Work, Not AI, Is Driving the Five-Year Productivity Boom, New York Times Reports

Twilio's CMO Says Agents Are Becoming the Buyer. Here's How He's Rebuilding Marketing Around It.

More Than 200 Economists Sign Open Letter Urging Action on AI Job Displacement

AI-Native Graduates Are Confessing Their Reliance Online. Employers Are About to Inherit It.

AI Just Hollowed Out the MarTech Stack. Winners Are Racing to the Last Mile.

Companies Are Paying Human Salaries and Budgeting AI Hours

80% of What ChatGPT Cites Doesn't Rank on Google. The Great Flattening Just Got a Price Tag.

Ramp Studied 21,559 Companies. The Ones Spending Most on AI Are Hiring More, Not Less.

Every AI Marketing Platform Now Sells a "Brand Voice" Feature. They're All Selling the Same Voice.

LinkedIn Users Say One 'Sympathy' Reaction Fills Their Feeds With Death

The Same Article Is Running on a Hundred Local News Sites. Google Has Noticed.

Google, OpenAI, and Chase CMOs Agree: Your AI Strategy Is Only as Good as Your Least Fluent Employee

Big Tech Just Walked Back the AI Jobs Apocalypse. Ask Why the Timing Works Out So Neatly.

The Information Rebuilds Its App to Own More of the Subscriber's Day

Reddit Is Using LLMs to Fight the Spam LLMs Created. What It's Really Defending Is the Last Authenticity Moat It Can Sell.

HubSpot Spent 20 Years Selling Trust. It Took Four Days of Fine Print to Put It on the Line.

Elena Verna Says AI Confidence Theater Is Eroding Trust in Every Brand. She's Right.

Palantir CEO Alex Karp Attacks OpenAI and Anthropic's Enterprise AI Model on CNBC

Walmart Bought the CTV Platform That Was Supposed to Democratize TV Advertising. Then Pulled It Behind a Wall.

Everything in Marketing Still Works. It Just Doesn't Differentiate You Anymore.

OpenAI Is Delaying Its IPO to 2027. The Reason That Matters Is the Consumer Market It's Losing to Anthropic.

Ford Rehired 350 Veteran Engineers After AI Couldn't Fix Its Quality Problems

Companies Are Hiring AI 'Employees' By The Thousand. Do They Need Culture?

Leadership Teams Started Running Every Decision Through AI to Raise the Bar. Now Nothing Ships.

Everybody's Giving GTM Data Away. Somebody's About to Get Rich, and It Won't Be You.

LinkedIn CMO Jessica Jensen Says the Video Push Is About Winning Gen Z. What She Described Is a Trust Moat Nobody Else Can Copy.

Google Invests $75 Million in A24 to Build AI Filmmaking Tools

Getty Images and OpenAI Sign a Deal to Show Getty Photos Inside ChatGPT

Workato's First Thought Leadership Hire Connects Content Directly to Pipeline

Amazon Pulls Out of the Sam Altman Biopic Months After Its $50 Billion OpenAI Deal

Mercury Will Pay $335K to Reframe a Category. The Job Description Reads Like an Editor-in-Chief's.

Your Marketing AI Is Waiting For Instructions. This AI Search Company Is Betting That’s a Death Sentence.

LinkedIn Just Turned "Uses HubSpot" Into a Verified Credential. The Brand Behind the Tool Is the One Getting Endorsed.

Circle's Biggest Launch Makes the Owned-Audience Case Better Than Anyone. The Open Question Is Who Owns the Demand.

The AI ROI Paradox: Why More AI Spending Is Getting Harder to Justify

Heike Young Spent 12 Years at Salesforce and Microsoft. Her Takeaway Is People Are the Content Strategy.

SpaceX Printed the Biggest IPO in History on Monday. By Tuesday It Had Spent $60 Billion of It Buying the AI Coding Startup That Twice Told OpenAI No.

Meghan Gendelman, Canva's B2B CMO, Is Right That Brand Is Now Infrastructure. The Harder Build Comes Next.

The Hiring Filter That Separates AI-Native Creative Teams From Slop Factories

OpenAI's New Billboards Don't Advertise ChatGPT Images. They Are ChatGPT Images.

Everyone's AI Is a 'Coworker' Now. That's a Branding Disaster.

Why You're Seeing Viral Fake Tech Company Ads Everywhere

LinkedIn Built the Creator Marketplace B2B Actually Needed. The Question Is Who Runs It.

Can a SaaS Company That Retrofits AI Ever Be Seen as AI-Native? The Market Already Has an Answer.