https://state-of-brand.outlever.work/ https://state-of-brand.outlever.work/category/growth-strategy https://state-of-brand.outlever.work/category/ai-technology https://state-of-brand.outlever.work/category/brand-creative https://state-of-brand.outlever.work/leadership https://state-of-brand.outlever.work/voices https://state-of-brand.outlever.work/voices/melissa-rosenthal https://state-of-brand.outlever.work/privacy-policy https://state-of-brand.outlever.work/cookie-policy https://state-of-brand.outlever.work/about https://state-of-brand.outlever.work/news/owned-media-strategy2026-10-08T21:09:26.245Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/f01841acbdac049ac54c76faa619beb976bbe9128c50abdb6d7b67fa5c24ccdc.png https://state-of-brand.outlever.work/news/earned-media-vs-owned-media2026-10-06T23:35:58.864Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/c455b8a0fac2c28fb8efa24d7e60a659941c7e915605d5d1a7066e0cb962bef6.png https://state-of-brand.outlever.work/news/marketing-engineer-vs-gtm-engineer2026-10-06T18:31:20.151Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/1b21fd156200a62ca992413ac482f94e5c1734e620c652a11afe66bf05ab2f8c.png https://state-of-brand.outlever.work/news/ai-cant-copy-your-data-or-opinion2026-10-05T15:53:54.372Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/184fb601873ced49932cc7f8405ddf4d32e3941358c011d703706ea66a0b516d.webp https://state-of-brand.outlever.work/news/layoffs-personal-brand-writing-in-public2026-10-05T00:43:11.302Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/6bea35930639ce80e3215eac9557ae415487e0ccd7a58cbd71451c6faa0c6a24.png https://state-of-brand.outlever.work/news/a16z-new-media-production-company2026-10-02T17:53:41.849Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/7f0c474a31117f345c1136d5334a89bb72a25108cc38e3a44291c7357086513a.png https://state-of-brand.outlever.work/news/ai-generated-ads-trust-quality-waymark-cinematic2026-09-30T23:38:40.570Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/81dfb3e6978c85491f8eb5ce1158712ccee14ca7304becb50a920d2e1d44947d.png https://state-of-brand.outlever.work/news/ai-campaign-agents-sign-off2026-09-30T04:24:24.746Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/984d88520c8cf09dfe625b296e996e00447a41f0ec80f165b75e54d03863ca8b.webp https://state-of-brand.outlever.work/news/gartner-ai-entry-level-marketing-jobs2026-09-30T04:12:12.667Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/ebc7a6d088eadc473e044ef1d6f8fa7e09a9e4bd25e69c9f0f91fd91c6ec93b2.webp https://state-of-brand.outlever.work/news/robin-chiang-opentable-amplifies-restaurant-storytelling2026-09-30T02:31:31.774Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/d5a117952e95a5a374aa46b3ae7316079368c7fe17379c4ed53c2f6504c90bbd.webp https://state-of-brand.outlever.work/news/vanta-ai-writing-policy2026-09-28T21:18:36.182Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/443261126480b77d218e4f780e211f105d64af59993ffbdac30b29088c7d00a9.png https://state-of-brand.outlever.work/news/meta-muse-ai-agent-facebook-marketplace2026-09-28T17:20:21.002Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/7d8ca3e369a47463d15e10e80d6d28d7e78bfc55187a0e52226928d058d814db.png https://state-of-brand.outlever.work/news/cmo-hired-after-brand-disaster2026-09-28T00:36:57.719Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/d016f6c3fd766dbf31ff95747cd47186479634cd5c5f040cb38a1df3e2f5b71a.png https://state-of-brand.outlever.work/news/openai-betting-on-in-person2026-09-27T18:53:27.564Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/e63ee6c3be01c4e01009dbd950ffd21f13fe1bab87c879dea5629719a65c367f.png https://state-of-brand.outlever.work/news/chatgpt-ads-organic-traffic2026-09-26T20:14:41.738Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/4927105909cb0210395bb733c45c1a51a4d9bb9395b566cee72b5a8eb265c4c2.png https://state-of-brand.outlever.work/news/banks-never-needed-great-marketing-geoffrey-director-manifest2026-09-25T20:47:53.415Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/d874be748e70df625c794038da639469cd9e6fe172f506525b3844b826eb17b8.webp https://state-of-brand.outlever.work/news/what-is-owned-media-b2b2026-09-25T16:19:06.741Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/e037bf5744880e648e024fc756fcd713d4dd0f2615a44118efc7500021cbd294.webp https://state-of-brand.outlever.work/news/b2b-owned-media-guide2026-09-25T15:52:51.386Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/dcf3403710cd4a6d30e83ffa17b47d2728cd49e1571c1585c75483d180bff9dd.webp https://state-of-brand.outlever.work/news/meta-muse-jolly-mascot-rollout2026-09-25T15:30:37.802Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/4682d09828c8b88ddba8071936190242d0a6db9009b06c72f3d7ed6a12382377.webp https://state-of-brand.outlever.work/news/b2b-content-strategy-ai2026-09-23T21:21:35.564Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/9f1e8bfe6acedda3ef05a60be5e48698e74b08d29f535717b165c85b5b1e8b46.webp https://state-of-brand.outlever.work/news/data-driven-newsjacking2026-09-25T07:28:05.847Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/c21c7be072e5cb2ccd984c7acc2feb2a089004a646bd175ec54411802fa47dfd.webp https://state-of-brand.outlever.work/news/linkedin-organic-reach-pay-to-play2026-09-23T16:16:03.535Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/68e6b2cae5192dba1e08fe0f2300c9836e3ebc73488d0a8f28a98ca3db8c37ba.webp https://state-of-brand.outlever.work/news/yc-brand-crisis-delve-corgi2026-09-22T20:54:42.720Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/f07ab9bed941d3b3d08b4086037523267a7fdef2f4d0775fdf020050a0c94469.png https://state-of-brand.outlever.work/news/ai-search-third-party-citations-strategy2026-09-22T17:37:50.529Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/06cb658491357464d5d3c424c349367eae5d99e1815c9530003d54ee3a76377d.webp https://state-of-brand.outlever.work/news/companies-ai-writing-policies-slop2026-09-21T21:56:46.185Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/ef3c0b0e2e5b8e6bdd0fb836fe6258114dca408ea35695bac2f752024ee94b92.png https://state-of-brand.outlever.work/news/shopify-ceo-ai-slop-grenades2026-09-21T17:31:44.813Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/f380a4b6dc7c07eba0d8f01aecb1f00031ab03a82881c47b5a387a92e0492b57.png https://state-of-brand.outlever.work/news/b2b-brand-employee-advocates-ai-search2026-09-17T15:36:06.464Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/d85630f5d4b75254e5d6ca1ef5d92c3ae43a76d1f834ea55545afdbaa807c560.webp https://state-of-brand.outlever.work/news/thought-leadership-hire-measured-on-pipeline2026-09-15T01:45:36.941Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/430fbbf14ca1d36fd2b58233604312bd3424012bc464eebdbb0962a2c64da8d4.webp https://state-of-brand.outlever.work/news/miro-bending-spoons-what-a-category-is-worth2026-09-11T04:04:13.926Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/6800c534671f4f9f730ba26f47e43f938ff737221f02eca3c4e9c01b56533103.webp https://state-of-brand.outlever.work/news/ramp-bill-pay-the-musical-broadway2026-09-10T18:39:02.695Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/0fcba5ecc0909225ae776710067336ebf6800bc1a365bb95382df8d110c35bb3.webp https://state-of-brand.outlever.work/news/dave-steer-webflow-aeo-audit-marketing-silos2026-09-10T16:23:04.241Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/a82d3e83d492187e174cefb3d9e688d87424b6ae9940102a2a137a8ecce49c7e.webp https://state-of-brand.outlever.work/news/chatgpt-ads-competitor-ban2026-09-10T00:16:16.071Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/f5c486d897bb5aa103a503a9fc6f246961ac5ad2c5f14183ec18e44e89b1d091.webp https://state-of-brand.outlever.work/news/clay-profound-gtm-engineer-naming-war2026-09-09T15:26:32.106Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/45379ceca6f8fe07daf05ae9a99445bde907f485d5f70a38dd0887ef07c2a5f9.webp https://state-of-brand.outlever.work/news/ctv-consolidation-wave-creative-gap2026-09-08T23:46:33.189Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/5191170f2bfcedbfd28c0191417994102cee6eb4a628342cde4934efcd798d2b.webp https://state-of-brand.outlever.work/news/chatgpt-ads-paid-ai-answers2026-09-08T20:56:53.310Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/f2fcc9d0a16fa92acc0b03441b7753034d475427f304fadf3093b88ba59d50d5.webp https://state-of-brand.outlever.work/news/kalshi-40-billion-flat-sports-betting-market2026-09-07T19:53:18.777Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/9fc2387d57d47cf41bf9e92de60fc485de73d78a76cfcd040d04f6d8fe02ea2b.webp https://state-of-brand.outlever.work/news/b2b-cfo-buying-power-software-purchase-veto-g2-20262026-09-08T22:04:35.914Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/f1a3d2853f854db94dd027ccc942121547272afdc410306f134ab61dcc47a4d1.webp https://state-of-brand.outlever.work/news/personal-brand-around-person-not-niche-emma-lovewell-arhaus2026-09-03T18:14:46.473Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/d991fcccf0deaa02689b1ffcaad9db5a88254ca2dbb6dafd072b8ab28b95a686.webp https://state-of-brand.outlever.work/news/sean-mccarney-newsletter-ads-beyond-subscriber-counts2026-09-01T21:55:39.254Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/dfa507ee64444bfc73cacc44ff7153f100047ff4728540b66a7ed5609c82e82e.webp https://state-of-brand.outlever.work/news/chatgpt-google-listicle-citations-collapse2026-08-31T15:22:16.658Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/ddca1aa4b75f3d54a2a209b2474c415750e2c6f21102c034bf676cd4ebaaf067.webp https://state-of-brand.outlever.work/news/great-contradiction-ai-writing-detection2026-08-30T23:01:09.762Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/b618144afbde7e894548e2156986cb7cce861c8cb0e8559b6e1841faad8fb472.webp https://state-of-brand.outlever.work/news/air-fake-cmo-linkedin-stunt2026-08-27T17:51:42.746Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/5aaa16a764f523d37bce7e60f5d6125e4620277144a2c18e1ad631da5b133935.webp https://state-of-brand.outlever.work/news/linkedin-ai-slop-button-40-percent-claim2026-08-27T19:39:14.154Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/00461f498eabd9589f724fac8d04304ea6a8581fb0efe20e0d26e2a123f3dcef.png https://state-of-brand.outlever.work/news/cmo-responsibility-without-authority2026-08-26T00:17:58.063Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/2deb0d2afbaca6d118940f621673ec04dbf79043a82719d44b862e3c99bf97f3.webp https://state-of-brand.outlever.work/news/great-convergence2026-08-25T15:03:58.604Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/c68deb6ec7b08bf7b50820acb3743e36b9a8e7ec4f3e9f2fa37c7a7e89c02581.webp https://state-of-brand.outlever.work/news/cloudflare-ai-crawler-defaults-september-152026-08-24T17:56:46.019Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/060881d54190bc4f27778b33791c64e1c2ff99be9a759ce3eff004673bcf05ad.webp https://state-of-brand.outlever.work/news/ftc-ai-claims-b2b-liability2026-08-24T16:45:37.921Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/21a5a116526dde32766ae41567854c7987c126d173828e1fb23d3e5873e4e026.webp https://state-of-brand.outlever.work/news/owned-media-reporting-line2026-08-24T16:01:53.063Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/81eb0b61253f86efbadc0d6c7ef8efbb032bee719914a8528cd33fdfb279151a.webp https://state-of-brand.outlever.work/news/advertorial-takedown-restore-fees2026-08-24T02:53:14.131Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/8b3d5df2dfa38f3f09576056864e76c5969290d9a8fe0934d471c5f1123261e8.webp https://state-of-brand.outlever.work/news/openai-content-repo-editorial-agents-cannot-say-no2026-08-22T06:37:34.255Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/b8dd0edb0ab523a1eb1b0597542a8eb0b72cfb1ef6c365ff629f7e0f8b33a029.webp https://state-of-brand.outlever.work/news/reddit-chatgpt-citations-platform-risk2026-08-21T15:00:59.724Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/1231058792f06e0c2c264a8cb99bdc859b6448e7d444d8214fb5d59a3964c7db.webp https://state-of-brand.outlever.work/news/gartner-g2-review-sites-ai-citations2026-08-19T18:17:11.351Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/9e346a548431ef274539b38d63643cf7cd15637bae0f21c7fd3ab133e0e0680c.webp https://state-of-brand.outlever.work/news/reddit-ai-citations-brand-risk2026-08-19T16:31:23.564Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/598f35f9bc0143a01e5ebe550bd7907d2d09c4817c1d0fbbc53e3322baa5c063.webp https://state-of-brand.outlever.work/news/marketing-catch-all-authority-gap2026-08-19T16:17:30.863Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/89a72cfd4c02ec0f6b38b3d67906c500a427699bdb408431efdd7e6e1a76ee56.webp https://state-of-brand.outlever.work/news/brand-newsroom-failure-modes2026-08-18T21:56:59.621Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/79f4bfcda519bbdf6cfbe60e9bab454d94f4c2fa6b0675fa151f9caf6edbcb03.webp https://state-of-brand.outlever.work/news/ramp-carta-data-index-playbook2026-08-18T18:33:38.004Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/307d2b89af772143de1d8a4db46b3ef007ad27a6b262deec868c8007e4261c66.webp https://state-of-brand.outlever.work/news/canva-loved-brand-valuation-markdown2026-08-20T02:37:51.997Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/d7b4744381a08af95b8789cfcb968a85532a2915da4a48207f4ebd84fa248edb.webp https://state-of-brand.outlever.work/news/openai-cmo-marketing-who-says-no2026-08-18T16:23:23.415Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/08750fa550457179e100cdce8c673a26e13061a1ecbe6fe3cbe05a878aa0368e.webp https://state-of-brand.outlever.work/news/a16z-hiring-owned-media-proof2026-08-18T18:23:04.136Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/d93481b217a9df9df188ed5118791c1d0010bca0912b8593e6d88277f9d282ef.webp https://state-of-brand.outlever.work/news/phoebe-bridgers-lost-weekend-playbook2026-08-18T02:32:22.215Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/2ce8ee3759736036196f2a44eb2e48ee74b56a0d78dda531fcfe2d86ad8dd468.webp https://state-of-brand.outlever.work/news/editor-in-chief-b2b-org-chart2026-08-16T21:42:42.556Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/e579a9a652f1debfeb44f3c871fe237bf939b2f591e0b57c6112fafdb7a93672.webp https://state-of-brand.outlever.work/news/forbes-editor-fired-6-million-payment2026-08-13T14:47:09.230Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/bcfd3f476afdca9a789cee0209505078c687d29b3c766a7c0dcd867e9facc38b.webp https://state-of-brand.outlever.work/news/software-companies-buying-trade-publications2026-08-13T15:51:01.657Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/51ad842347fd40f4ceb905a5bae0481bde43e027b353abb52e42a9ae106a7005.webp https://state-of-brand.outlever.work/news/claude-watermarks-brand-disclosure2026-08-13T15:48:57.078Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/c1004c8d13b572e3ba8e06f38037394806dc9a48a5a5e421de680d0857614cdf.webp https://state-of-brand.outlever.work/news/ai-discovery-funnel-third-party-trust-kimberly-storin-zoom2026-08-12T15:38:01.790Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/fc7038a2e23ba3db4f367494ee8b47cf7f9f6a33b3a9d8f73e7a4192dd533fdb.webp https://state-of-brand.outlever.work/news/ai-killed-product-differentiation2026-08-10T19:59:44.454Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/1b1b8e6fa5d202463c2d1b0986f080665a73891850274ae0024d7fb4d4b43b1b.webp https://state-of-brand.outlever.work/news/clay-ai-writing-policy2026-08-10T19:24:06.489Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/91d38d3a0d82feba35c8eaed36eb33cdb85f4431a12455f679a5d7f268f4258c.webp https://state-of-brand.outlever.work/news/owned-media-strategy-not-newsletter2026-08-10T00:22:46.727Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/81c7eba0412ee50bf3840d01bd49527782fbc449dca9c9133674ac947c493b78.webp https://state-of-brand.outlever.work/news/quiet-churn-b2b2026-08-09T23:16:17.967Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/db492364c80e59d40471be56b292ebb1d05725c738cbfda37af1afc32b8d485b.png https://state-of-brand.outlever.work/news/performative-productivity-ai2026-08-09T22:26:46.385Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/35a09e742bb0a7f3a04acc4874ad7eee11a33db8c52eb4bd06f2d72ca64f587c.webp https://state-of-brand.outlever.work/news/hubspot-media-cac-model-broken2026-08-06T19:49:22.931Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/8f1012d75534613c54879667cc08e64e9b7bf476df98647c7691bec0f23e5c26.webp https://state-of-brand.outlever.work/news/employee-happiness-2026-tech-decline2026-08-06T18:05:49.307Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/a73c31b2b11db744806200c12a99e7d3aa9847500b601cb66f28e7b32717eace.png https://state-of-brand.outlever.work/news/airtable-bending-spoons-what-a-brand-is-worth2026-08-05T21:52:54.517Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/41d1e4ba9a85b628b7ce704b84dc40dbbe6453cbcd4e95508da60f63bba2a597.png https://state-of-brand.outlever.work/news/cfo-brand-budget-investor-pitch2026-08-04T05:15:11.444Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/90cc39fc44a1ea4ad0f70a2deeeed091c26c9807d0bab053d6c4002863e3ffd2.webp https://state-of-brand.outlever.work/news/earned-media-ai-citations-reddit-owned-media2026-08-03T22:29:51.857Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/f3d8e72130da35ab9c3c83643112446b9f22f97fe6f61cd0303ea8e3376f5409.png https://state-of-brand.outlever.work/news/clay-hiring-thesis-system2026-08-03T00:05:48.585Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/d1ea992e44dadc59fdace6003f66c6353886b923e6f77334344f5473634ce713.webp https://state-of-brand.outlever.work/news/sam-altman-talking-to-your-children2026-08-02T23:53:38.689Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/c0877e422441c3efa279e44218f5a2762e63e0e6c7abdbe3f9e105e52a175f08.png https://state-of-brand.outlever.work/news/evals-are-the-new-okrs-marketing2026-08-02T22:17:04.810Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/03014e9309f34b2fdc5f74a573cf39136a03533b559669603f7c8e768fb8914e.png https://state-of-brand.outlever.work/news/customer-voice-ai-sameness-differentiator-lynn-lucas-everpure2026-08-03T19:21:24.039Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/cf9bd8709f1995eb94b852c9002971ffa46c5a0659351b2315757e604a92fc3c.webp https://state-of-brand.outlever.work/news/clickup-100x-coo2026-07-30T19:06:04.442Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/bd5b755af65412a7a38726eeb3fb063f171ed95541d60bf8f299b3e2da3249a4.webp https://state-of-brand.outlever.work/news/linkedin-ai-slop-crackdown2026-07-30T17:42:44.653Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/31d691d7a6cfe371ea25168be00179921cbc342c6f4fcfd7deafc66de57ab702.webp https://state-of-brand.outlever.work/news/lattice-ceo-three-reasons-junior-hiring2026-07-28T21:36:24.052Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/8a927936895a6d709ff82e72f5a15bb3f2ad94867d885e42ba2f7387da3b8e3e.png https://state-of-brand.outlever.work/news/clickup-100x-cmo-one-person-marketing2026-07-28T16:34:14.509Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/467cfe870094829e382db3217be1e9a44690f5d4a5a67b4dcd21f5fbaf874c02.webp https://state-of-brand.outlever.work/news/ai-pricing-changes-20262026-07-27T22:00:08.161Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/fea7815d548f0c232a02e1cbbbff68858e23391e0b4f374bb8e3d135ddd2a711.webp https://state-of-brand.outlever.work/news/marketing-engineering-org-chart2026-07-26T21:59:50.892Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/771405bcc47ebc7cdf7d268c2d76a8ae9f03a0bb1bb6d11e3151cb529a856d81.webp https://state-of-brand.outlever.work/news/what-is-owned-media-949f42026-07-24T00:55:44.894Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/d84978ab6b9c3186b98e1fd0d8533d4749b217233f2649af4060b6f663cb2534.webp https://state-of-brand.outlever.work/news/fortune-500-cmo-title-deleted2026-07-23T15:34:58.379Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/9c12de950f92cf73b844b750b82df5892c83e91dd0bc826a029fbb7aabfeb2aa.png https://state-of-brand.outlever.work/news/content-boom-distribution-crisis2026-07-22T19:20:07.982Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/3b2769f82fac6a9c81fb9ee3a287e29004cde36cd88a9ee27fa61484e7b5c165.webp https://state-of-brand.outlever.work/news/token-commoditization-ai-search-race-to-the-bottom2026-07-23T15:36:34.264Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/500af24ce9fcb676b52a3534367e89625010061f223e7d926d6ae14e84484595.webp https://state-of-brand.outlever.work/news/backrooms-nobody-owns-hollywood-ip2026-07-21T16:11:22.383Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/1ea8922cc3c8372bbadb008fa164ad49ebd070fcca02ddea235678cab65bba4d.webp https://state-of-brand.outlever.work/news/b2b-blog-dead-owned-media-shift2026-07-31T16:56:49.586Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/639d21a7f91db0797499ae0f2cd6fc2998c8092b8b1ee6816ec9c8e6b5a851c2.webp https://state-of-brand.outlever.work/news/cmos-ai-bluff-contentful-atlantic-research2026-07-21T02:00:24.140Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/89bb26b070f1b6e522ffe1ea41d08f4bf231c1c76fb35e10eddf7b2f7f3d9372.webp https://state-of-brand.outlever.work/news/ai-visibility-measurement-margin-of-error2026-07-20T23:31:07.819Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/09f055dc979d7b6fe7c793ab4cc71cfe79282ea979129b80633971613eb27c1e.webp https://state-of-brand.outlever.work/news/typos-brand-humanity2026-07-19T23:58:42.704Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/056c7374d5e041ceaa51aaab123a875a89f7d637ebda5c57b6240292a6d7c8b2.webp https://state-of-brand.outlever.work/news/comms-pros-linkedin-presence-hiring2026-07-16T23:11:42.220Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/a102ab0d558d547528a839effaa9f63c48b602c43c01ddc1eabf256a92748912.webp https://state-of-brand.outlever.work/news/anthropic-standards-editor-300k-price-of-taste2026-07-16T01:09:36.008Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/2efa946fdc7cf91e04d1406d579d6848a01d04e9ab24ce10bc9ab9a9b4255851.webp https://state-of-brand.outlever.work/news/remote-work-not-ai-productivity-boom-nyt2026-07-14T23:44:55.431Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/f9ca4545212d5e9f6e5eb4ac6a309f573b378b20c3ea51efa0f8d8a9128d2d8c.png https://state-of-brand.outlever.work/news/twilio-cmo-marketing-to-ai-agents2026-07-14T18:59:36.336Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/a25e5b0216822e1c08ec9428644262b7bca1138128d3982b8d3356d83eb31c51.webp https://state-of-brand.outlever.work/news/economists-ai-job-displacement-letter2026-07-14T05:24:48.229Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/fc5f72daeaf7a896e93efea5eb3db041950a2bacf1a958932bf1a4ddc19fffe3.webp https://state-of-brand.outlever.work/news/ai-native-graduates-guilt-workforce2026-07-16T18:20:49.222Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/badc5eba6951eacc9ffaebd6471a32e10ed6eb05cd91dedecb1dc7b6591a7bd1.webp https://state-of-brand.outlever.work/news/martech-stack-cdp-collapse-last-mile2026-07-13T01:06:33.566Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/d1be85dbdf54c6b4efbb326099d0e9a2c0153436a1db02d504b2fea0f6f98258.webp https://state-of-brand.outlever.work/news/paying-human-salaries-budgeting-ai-hours2026-07-15T06:26:03.722Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/13624b1e7b5c6e9cc88ae788a364bd9b6371bdaeda6d4f0c55be006d6d1d1b44.webp https://state-of-brand.outlever.work/news/great-flattening-ai-search-invisible-brands2026-07-12T23:56:10.944Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/8405ca9803508dd8ece22b86768f4b2b540829697592be798afd894b99a9aabf.webp https://state-of-brand.outlever.work/news/ramp-ai-spending-hiring-study2026-07-12T23:20:21.776Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/49845ce4124ad9476cb63aa5ae4bb5cff356710ab96d52d2ea77189a00a73a91.png https://state-of-brand.outlever.work/news/brand-voice-ai-software-adjective-list-great-flattening2026-07-12T22:48:19.904Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/9018b1c1752bed7381958fc2764e035abce4de63ca333c433c1822725cbc9f10.webp https://state-of-brand.outlever.work/news/linkedin-sympathy-reaction-death-spiral2026-07-10T05:51:17.096Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/50eb29ad6342c4a1e3dec01e06e2443c3bbf6e2cc2c3229aac84f5c13657552c.webp https://state-of-brand.outlever.work/news/local-news-content-syndication2026-07-08T20:54:22.051Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/af648b24fee7d1b1843da492274101b887bf99d3f4d6a544f8ff061c88919777.png https://state-of-brand.outlever.work/news/ai-fluency-gap-cannes-cmo-panel2026-07-08T01:40:08.677Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/0df462d7b00cff61091cca8de0a8a69f2f1352a891b09118097a9a47a9f2a34d.webp https://state-of-brand.outlever.work/news/big-tech-walks-back-ai-job-apocalypse2026-07-07T03:23:02.776Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/fea8f7fce6edc80daab6e0632f1b4ca113bc92c834c6366aeff6b588b0bd1641.webp https://state-of-brand.outlever.work/news/the-information-rebuilts-its-app2026-07-06T18:16:47.137Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/8d6cd605b34d3ae6f80d82f72b9f7a50c7f7521b0aa2c8193fc401ccd26c190e.webp https://state-of-brand.outlever.work/news/reddit-using-llms-to-fight-llm-spam2026-07-06T17:23:12.987Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/6a057c34cdc18adbf725aa1e5e6600568930a86ce2db74ef94f184b431688987.png https://state-of-brand.outlever.work/news/hubspot-terms-of-service-data-changes2026-07-06T00:56:33.998Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/0e37cc74f86fed0bb5221ccbc6949ddf94ec75d1937d476b89aa9d491e48e151.png https://state-of-brand.outlever.work/news/elena-verna-ai-confidence-theater-eroding-trust2026-07-06T00:35:40.067Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/f131d18068a158c4b679edbb1f85f8d87ba9d2bacc8abf83d7c13f285dfafc7c.png https://state-of-brand.outlever.work/news/palantir-ceo-attacks-openai-anthropic2026-07-03T16:58:12.790Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/fa137d6b7a6bd168e3b881a35e845edb78edc516db2f35ca7645b216897be0f8.png https://state-of-brand.outlever.work/news/walmart-vibe-ctv-walled-garden-smb2026-06-29T09:40:20.830Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/9f2c7cf8c74871c763731ed9c1fbaf0152449960013974f4bcb7eb55ee569e0d.webp https://state-of-brand.outlever.work/news/everything-in-marketing-still-works-with-no-differentiation2026-06-29T09:16:55.329Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/1e7793f3c898ecbb3f7961b7bcfca56acfb73f59fb762c42257290362f633029.webp https://state-of-brand.outlever.work/news/openai-delaying-ipo-losing-consumer-market-to-anthropic2026-06-29T03:53:51.933Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/9f504683bffafa8ff914ee479c72fb2b21ca8319633d495bbdcd5c4b28cc4d4c.webp https://state-of-brand.outlever.work/news/ford-rehires-350-veteran-engineers-ai-didnt-fix-qa-issues2026-06-28T03:57:44.459Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/844daab463de6f3ec0fb513ad61c90e08f1a13efc823f21fbbf5a8809118e3fe.png https://state-of-brand.outlever.work/news/ai-agents-culture-alignment2026-06-27T19:23:04.362Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/d1cab6e0dcb3a0d338d736b9f738561518b57e8bd46b6248b249323e8ff2454d.png https://state-of-brand.outlever.work/news/ai-prompts-destroying-ceo-judgement2026-06-26T18:56:44.741Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/00ca10305f61f506af529b35a1f383102f3be92bd1a5aff2905a938a318bec26.webp https://state-of-brand.outlever.work/news/clay-unify-gtm-pricing-bottoms-out2026-06-25T17:05:41.534Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/9bf07cd85404109e7c1ea8350c757bb9f406d46ee6035d3750429f30c2397dd7.webp https://state-of-brand.outlever.work/news/linkedin-cmo-jessica-jensen-winning-gen-z2026-06-24T19:11:39.368Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/9aec99866ad30d9e8549e01461c17d558663a63ec708504002ec3d710ff03f1c.webp https://state-of-brand.outlever.work/news/google-invests-75-million-in-a24-ai-filmmaking-tools2026-06-22T22:42:22.568Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/1ead9903c700a2b92a6f7a6e953d26a794ade784f8c071cd2311ddf80ac149e1.webp https://state-of-brand.outlever.work/news/getty-images-open-ai-chatgpt-deal2026-06-23T16:36:13.975Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/c804f5817fec18f1a3c210d7fa2aba40115c9dc976b360cad4eb6920cafd02de.webp https://state-of-brand.outlever.work/news/workato-thought-leadership-content-pipeline2026-06-22T17:48:53.239Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/df66f671713ef8a6b6797038272e7e4c3304de7f9110fd484ba37f7e7ee8c09f.webp https://state-of-brand.outlever.work/news/amazon-pulls-plug-on-sam-altman-biopic2026-06-22T16:56:54.332Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/fc6279aee5b513fd3dde7d0ce263fdc20f7cfaf14c9569e884ed22447e3b59d8.webp https://state-of-brand.outlever.work/news/b2b-companies-hiring-media-jobs2026-06-23T16:33:46.391Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/a1dc18e69daad94638e61bfedf9d0c2739a9a446d18469b663888bcd0989a9bf.webp https://state-of-brand.outlever.work/news/sophia-deluz-bhan-search-atlas2026-06-23T15:17:16.886Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/846e792fa96054363373f747facd2ac804a544425d1b53292e50b4a3c95a0296.webp https://state-of-brand.outlever.work/news/linkedin-launches-connected-apps-feature2026-06-17T19:55:53.999Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/3831d7f9b42b9bf6ba7e7a1ca0fdede254802917b7fa1117dc882d71584b63c9.webp https://state-of-brand.outlever.work/news/circle-launches-eclipse-bets-on-owned-audiences2026-06-17T05:47:40.713Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/b5267e3dc99676fdcdc4d8d80eaa0037a608a59d01cf0cb3a39c8a196bbf6b81.webp https://state-of-brand.outlever.work/news/ai-spend-getting-harder-to-justify2026-06-16T23:56:47.753Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/939410f4476e6a8faf4fb64e8e97dd926fadd1a50ac6af3a0d7c5bd5b5c6d0b5.webp https://state-of-brand.outlever.work/news/human-voices-b2b-content-heike-young2026-06-16T20:19:09.519Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/c9129461e26a51a1f1f158e7130e9142dfeea2b5e25c71a68ae326cc9c127633.webp https://state-of-brand.outlever.work/news/spacex-agrees-to-buy-cursor-for-60-billion2026-06-16T16:26:49.596Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/a65ef4eb937a42c5e7081ee0a89564c6004d721b0731ef98302acd92586e7272.webp https://state-of-brand.outlever.work/news/meghan-gendelman-canva-brand-is-infrastructure2026-06-16T03:06:31.789Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/91b6ae2f54aa632b21af90b64f352e645351d06ed3a4785e44dd131f8d8e3b58.webp https://state-of-brand.outlever.work/news/ai-native-hiring-aimee-stewart-invisible2026-06-15T16:10:29.240Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/7431b2b46dd39846ca1ed317623d78d8dbf9d3d5f66e264086f9bf0199898475.webp https://state-of-brand.outlever.work/news/openai-new-chatgpt-ooh-campaign2026-06-14T16:00:58.876Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/0053ccc3cd5a5837405e9452de387dc0aa4187c4dbe7bb46271a503e5e655eb5.jpeg https://state-of-brand.outlever.work/news/ai-coworker-great-flattening2026-06-12T20:10:15.121Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/46eb1a0b8bf1eefb15d587e75a9a1dc3779f219242992cbb0a1d0a9148201db3.webp https://state-of-brand.outlever.work/news/viral-fake-tech-company-ads-goofstump2026-06-12T22:54:12.620Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/ef91ccfc5386ba1430a8011fb4cbf54dfca14e73b99d723c810d189bd1fb4fb1.webp https://state-of-brand.outlever.work/news/linkedin-launches-b2b-creator-marketplace2026-06-10T20:37:34.258Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/b257ea73f2d7da307a4cb9b54f1af5b737ec5da94e271def176a8eaa607e5843.webp https://state-of-brand.outlever.work/news/saas-companies-ai-native2026-06-10T17:43:23.405Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/6e4d185477d92dc36d27ab10a7526de382c5f962c6a27663e0cc4f847e819d7b.webp https://state-of-brand.outlever.work/news/when-ai-builds-itself-anthropic-ipo2026-06-08T19:17:36.458Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/ba3bc43efccef33bf92a99d83dbcc4ed457dca9f1ad8e63e15fd94fa586e09f1.webp https://state-of-brand.outlever.work/news/canva-paid-people-to-spend-a-week-learning-ai2026-06-08T19:44:37.621Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/8dbcb9f1e0382d1e757e34bc0727510e6abb046d33493570b6d7a48675038877.webp https://state-of-brand.outlever.work/news/linked-entering-post-cringe-era2026-06-05T18:55:56.084Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/20c53b09d8a97720764bd362b759897afb7a3c2b34db961613105bcfcb959d10.webp https://state-of-brand.outlever.work/news/adobe-creator-act-makes-style-ownable2026-06-03T19:55:11.613Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/425df5e64e272057bb14737c807cf4edfa445734dfeeb6350c02a76c5bca6044.webp https://state-of-brand.outlever.work/news/anti-ai-brand-market-positioning2026-06-03T05:50:52.563Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/e11d698a1cce3021f9b8ef6e503bcb7fa4443831f3a18ca9493282a7060974a8.webp https://state-of-brand.outlever.work/news/granola-ai-product-strategy2026-07-24T20:06:42.367Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/d788665f09c1fbc6ec40914e90cfa4df1d1c87f7e7c24f8385605fdb80a62d3e.webp https://state-of-brand.outlever.work/news/follower-count-stopped-driving-linkedin-reach2026-05-31T20:33:15.428Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/a8671f647a9d2d30a8f7b880735cf44b2d04adf84450489101fb86a60ac369ac.webp https://state-of-brand.outlever.work/news/brand-website-competes-with-ai-summary2026-05-31T17:43:55.291Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/101a7759032ff141f3a12fcf12245a4edc77e8b2ca8ccf92e08f9848e572de8e.webp https://state-of-brand.outlever.work/news/starbucks-reverses-ai-course2026-05-29T20:46:39.216Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/c061cdd0478e101e222b5cea93f6f6945980a1749f0d39a9ee621b4e36056fee.png https://state-of-brand.outlever.work/news/earned-media-drives-84-percent-ai-citations2026-05-29T18:54:34.728Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/2af2a9e173edf911c12f350e466a0923186f9538df83344fcb7f91bd1440027e.png https://state-of-brand.outlever.work/news/anthropic-65-billion-valuation2026-05-28T21:19:15.019Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/7597b59031bde40070ffcafc303d22dab0f4acfa346ddb7165dd4c8c26c6e66f.webp https://state-of-brand.outlever.work/news/ai-employees-caste-system2026-05-28T19:41:58.138Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/24cfb855ebbfc799c85b3a848a4394c6fd4ff39378a1c10a2fc6a519f8804542.webp https://state-of-brand.outlever.work/news/individual-contributors-are-the-new-vp2026-05-28T18:53:10.913Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/a8063f3be27152000bf11251188381f80d6cbb25e27ee25778ce010e03e2eb6c.webp https://state-of-brand.outlever.work/news/anthropic-openai-hiring-creative-roles2026-05-31T23:44:35.760Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/47c3f07c6b5a943f27555df242e5624c71097beca55d0eb2e1cbb1059ab6bc64.png https://state-of-brand.outlever.work/news/open-ai-hires-colin-fleming-as-cmo2026-05-26T23:03:23.702Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/a55fb2697db32799e6d92ef0596bcaea869a12c8a70ee1adae60e2225db8bd97.png https://state-of-brand.outlever.work/news/ai-content-system-brand-voice-joni-helminen-barona2026-05-26T20:07:35.924Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/2b50b702c021e721e7027aa27f8e9af67c898ac00638fa4ddca27ecf50b51624.webp https://state-of-brand.outlever.work/news/jensen-huang-ai-layoffs2026-05-28T20:09:51.492Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/e6b97fe77943ebae2f641c64b366e4902c34e387cdbe2b532b966e02725289b7.png https://state-of-brand.outlever.work/news/the-great-ai-brand-flattening2026-05-27T20:27:33.333Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/3ed9fd052b46bb2a3942d2712fc197779eee8954396899a8a776f9d937bf461a.webp https://state-of-brand.outlever.work/news/companies-reimagining-org-structure-with-ai2026-05-25T19:06:47.160Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/14e425a724dd2a87881390917d7fed322b6d6a11aab5299c7ffcb3d9f5219bcf.webp https://state-of-brand.outlever.work/news/openai-anthropic-ipo-arms-race2026-05-25T05:06:16.542Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/145071e834c5b8c1f913ea77e2a441764632a55e7a6d8fd5128b34a44ccf8a55.webp https://state-of-brand.outlever.work/news/openai-opened-chatgpt-ads-to-everyone2026-05-25T01:28:08.663Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/376c42d8f9472b62088ce592ff0828f7c99a68519d0dfb5ae03b3cdb18bd50d7.webp https://state-of-brand.outlever.work/news/trump-just-killed-the-first-real-ai-regulation2026-05-22T21:16:34.190Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/dda95ea6ee77915c35756970c2804f8a88234ca84435ee90bd28f68dee2acd21.webp https://state-of-brand.outlever.work/news/jeff-bezos-income-tax2026-05-21T22:49:41.197Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/f26b6834a228641ed164d47c430eb66c5d7b89a821a34fb01b9bf17048f4d13f.webp https://state-of-brand.outlever.work/news/eric-schmidt-bood-for-ai-speech2026-05-21T02:06:29.545Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/221792272bfbe45acd8ea2f2393854076ab6625d87821445724f59fcd78c98f3.webp https://state-of-brand.outlever.work/news/nvidia-beats-earnings2026-05-20T22:40:59.538Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/a318ce39cd355de039a445f877ce158182a30dbbf06f53e1ccc390231d4c65de.webp https://state-of-brand.outlever.work/news/ai-tokenmaxxing2026-05-20T15:50:39.634Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/54f87c469dfa0c989c2ce56b6af3e13b4f0d29af6b94ae58af5a9c3f7b5cc980.webp https://state-of-brand.outlever.work/news/google-blackstone-ai-chips2026-05-19T22:51:11.651Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/b39a89eb224dafeb82b7dd8c37b8a4b1fa1b0f4289c90e4f67a14efc52f3e47f.webp https://state-of-brand.outlever.work/news/google-just-killed-search-as-we-know-it2026-05-19T18:33:12.671Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/9a88aa0f1567242769e37e128bca62c7ec735e78fb2cbc5a0ec666f2c93d4d67.webp https://state-of-brand.outlever.work/news/employees-sabotaging-company-ai-strategies2026-05-19T02:45:04.115Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/0d7acc310d7145654c2372e73d3bafb8f84526ce836f2bcdb7704d55fc3bf4a4.webp https://state-of-brand.outlever.work/news/optimizely-content-strategy-machine-marketers-built2026-05-19T00:47:23.845Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/6d8a898a04a043f8da8f3de36eed66f8a4335362850d77c0eeeaa7f3b37add5d.webp https://state-of-brand.outlever.work/news/spotify-logo-change-backlash2026-05-19T14:41:49.760Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/298163e70d08381f19bcf35af00f80a48861784674be032de67e4c74162f48df.webp https://state-of-brand.outlever.work/news/anthropic-best-b2b-campaign2026-05-18T16:04:46.424Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/fd9a68b143adc107d0f3e67f7d8fa273b9cdb811d7cbee740268d7e01a7260b7.webp https://state-of-brand.outlever.work/news/outlever-owned-media-newsroom2026-05-13T16:00:06.135Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/0193560c989194765325f6ba00d5c1494d87f9d32cee6079bc03b9920ddadc7c.webp https://state-of-brand.outlever.work/news/commencement-ai-speaker-booed2026-05-12T20:33:19.613Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/d2eaf72dc3aaaa61f9ab94db8016f88551b9a5d0d4c9445825cb9adbe5ba130c.webp https://state-of-brand.outlever.work/news/air-ai-maury-povich2026-05-12T16:00:07.154Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/00d52f01352f006997019297600f2686a0c3e977064bf53674dbbd233d54c0d9.webp https://state-of-brand.outlever.work/news/linked-posts-last-longer-in-feed2026-05-12T06:28:52.016Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/b9ed64bf13e0050f751c2ee6f4934a71f8850fcc1e3cba020bc9d40077452a7f.webp https://state-of-brand.outlever.work/news/openai-ads-chatgpt2026-05-12T05:58:11.810Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/d8e7e1e6b56bbe192a19593448b141f1f92d2c198dfbbe9d8f43bdb8231a629a.webp https://state-of-brand.outlever.work/news/openai-deployment-company2026-05-11T22:57:28.989Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/33a3f1e3df3ac3f87c20bcce2a7202d6218efe125a1571f4b27ce22a9dd5a864.webp https://state-of-brand.outlever.work/news/ai-now-costs-more-than-employees2026-05-11T04:12:04.927Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/4292217e84952e350641ebeef2b89edd5fb9884ae32fbeb430c5afff1501b173.png https://state-of-brand.outlever.work/news/strong-brand-commands-valuation-premium2026-05-09T21:18:50.360Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/caae19d29826932d34e149ce7fdf0eb383df2c19588d2d7e0f3d74bcd4a891ea.png https://state-of-brand.outlever.work/news/ai-job-cuts-not-improving-returns2026-05-08T03:30:52.712Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/482c2d5d00a6221b7079b23e9c893486cc28927bfa47612ad124daeb9ab78d04.png https://state-of-brand.outlever.work/news/ai-employee-liability2026-05-07T20:27:02.000Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/78a0f89bbb7614bd714e13beb26d91f4218afbeb7a905761174619f25e22ab57.png https://state-of-brand.outlever.work/news/klarna-reverses-ai-job-cuts2026-05-10T22:17:10.103Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/8be3f1a99e8727364eb44b8d0148efbb518d074e56e175b33d3b0c749b79ffb0.webp https://state-of-brand.outlever.work/news/minjae-ormes-brand-strategy-youtube-visible-linkedin2026-05-07T04:07:47.150Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/1b7260c3f6406a0e61bc6676fff27cdcb7647a0298c71d289d1c87476752c6a1.webp https://state-of-brand.outlever.work/news/b2b-companies-hiring-economists2026-05-07T02:59:36.898Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/4bf1924145f5f08ced7fb99aa3a701eb5e62f7e37c116bfb51281fa3e36cfc25.webp https://state-of-brand.outlever.work/news/linkedin-killing-video-reach2026-05-06T17:27:31.123Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/b72beadd3d1095b35e48f17f07e9d53896841fd4297c37dff54ba6fc069abc03.webp https://state-of-brand.outlever.work/news/what-is-owned-media2026-05-06T20:06:02.994Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/e85af484cd991a9effa6e9f8f2e96372d31a8312ac0e441d8c7dd64d59269872.webp https://state-of-brand.outlever.work/news/anthropic-openai-enterprise-ai-ventures2026-06-22T12:35:54.500Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/bf0a8b31e6cf7077725cc2d77972bac794de17d227ca824558f5cbb5d057f116.webp https://state-of-brand.outlever.work/news/ai-search-brand-manifesto2026-06-22T12:28:04.241Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/f45083fedefd922b63b0571685860783122174263b30caa8d2944cbd5bf296ef.webp https://state-of-brand.outlever.work/news/microsoft-harvey-legal-ai-battle2026-06-22T11:48:06.336Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/b340317625917a6d5dc3959a44d6a7b56acda14086624e06cef22e7335a18293.webp https://state-of-brand.outlever.work/news/zoom-chatgpt-visibility-swat-team2026-06-22T11:47:11.636Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/5faa9c4cbe050155ab0901a313e9d3f98c1f990af19deb27fafc33ff96e8d318.webp https://state-of-brand.outlever.work/news/b2b-content-distribution-arbitrage2026-05-05T05:36:39.148Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/9ff598c2864c1de33ad52134a3e7993c0602fd703541dcdcb18de600daa2999f.webp https://state-of-brand.outlever.work/news/marketers-guide-to-open-claw2026-06-22T11:45:58.093Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/1acf11627518e5ce9598efd9cf373d1c84db455175f49291ab2780e0184d2b66.webp https://state-of-brand.outlever.work/news/b2b-content-marketing-budgets-roi2026-06-22T11:44:36.881Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/4247c179d3204507118f17131f9775d8fdab6e6e70f43b718c35610c5aa6c307.webp https://state-of-brand.outlever.work/news/brand-publishers-win-ai-search2026-06-22T11:43:28.686Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/c5dff50d5a850d6738e08ce6c8a82b0401604addc8f0456a24a34a2d2206c0de.webp https://state-of-brand.outlever.work/news/fred-again-dropbox2026-06-22T11:41:35.291Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/10b41126d3e82f1f38dc283f46f8211c62e3174ec653553ab4202dcf66b98a96.webp https://state-of-brand.outlever.work/news/profound-96m-bet-on-marketing-engineers2026-06-22T11:40:22.625Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/601d541061a26a68a36693455e231503d1ec83b50819003f9a957d504772c7ee.webp https://state-of-brand.outlever.work/news/sabastian-sawe-adidas2026-06-22T11:39:18.592Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/4cd9838bc1d8953ba4610e5267261de87bbcbe87465e720fcf0cd6528ee4a330.webp https://state-of-brand.outlever.work/news/adobe-ai-commoditization2026-06-22T11:38:08.523Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/530ede364b70b2f9352b2704d5c2bb9c6c555918eefd385825d9f5468dcd8203.webp https://state-of-brand.outlever.work/news/owned-media-b2b-saas2026-06-22T11:36:40.566Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/cc218576f30feec37dde4c685a9adf6900b8dfc4e13913eacd8a6528ba188e7b.webp https://state-of-brand.outlever.work/news/ramp-building-media-company2026-06-22T11:33:57.567Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/ea6c3feebee60be48ddb550655f3e1d259a4b4f2e4bc3d4468aec58e00541a11.webp https://state-of-brand.outlever.work/news/thought-leadership-cheapest-cac-b2b-saas-ai-discovery2026-05-05T05:36:39.180Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/0bb72e958b5dfa2f9665b9a08bad773ffaf4a317cd1330bba19db73b499ce5ef.webp https://state-of-brand.outlever.work/news/chatgpt-images-2-0-evolution2026-06-22T11:32:14.656Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/8b9ec4345e973c07b758ce99d026b9aa6e85e162e729871a9929d5651c3adf6e.webp https://state-of-brand.outlever.work/news/openai-gpt5-5-brand-leaders2026-06-22T11:28:58.903Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/a18ddbb0bac8a0eff38098d5b87cde0531dabd3fdb545b0f1556034b081f1dd7.webp https://state-of-brand.outlever.work/news/lovable-anthropic-design2026-06-22T11:27:21.721Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/d0e4bf3ac139e5fbfc77bb4c3a2e4fe9b7dd86d49c1a7d04c2f0b7a27a1f3387.webp https://state-of-brand.outlever.work/news/red-lobster-endless-shrimp2026-05-07T01:18:37.853Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/8385bb09dbd1c95515339dcbe2155a3ccd8562b576b75ec82e4971200d94e978.webp https://state-of-brand.outlever.work/news/linkedin-top-ai-citation-for-b2b2026-06-22T11:26:14.191Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/2dbf44a0b16fce83faca0bae3a832351a9458d0cb38aebc8a9ece4c07502b7c9.webp https://state-of-brand.outlever.work/news/ramp-b2b-saas-brand-strategy2026-06-22T11:24:08.354Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/39f5f714be1a41b6f7151b92313c95896f16308ad542cd5c23b83184da333522.webp https://state-of-brand.outlever.work/news/b2b-brands-looksmaxxing2026-06-22T11:22:36.827Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/783ee66808e4f1cf53bfbdac4332dcdb7bffb676ac449b652e62515261823dff.webp https://state-of-brand.outlever.work/news/b2b-creator-marketing-metrics2026-05-05T05:36:39.532Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/0248854d00e49720e20af5c867025562ef218402236cc9bc4dad4ebea06f5f4d.webp https://state-of-brand.outlever.work/news/spacex-acquires-cursor-for-60-billion2026-06-22T11:21:42.939Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/af28186dfd6200beac628f9a5c6ab96055479e830a36aa8139e3a60dc621f794.webp https://state-of-brand.outlever.work/news/does-chatgpt-sends-traffic-to-google2026-06-22T11:20:51.143Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/cdc455cdac3d8d16c47db56c5c7e3f655ebbd3ad21261a20d98b85c842a3a2b9.webp https://state-of-brand.outlever.work/news/great-flattening-corporate-ai-language-brand-voice-opportunity2026-06-22T11:19:25.408Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/f3fae154c061c82a21bf6a7f2de2df1f392f9592c9966845ff87a2df8c610b40.webp https://state-of-brand.outlever.work/news/anthropic-launches-design-tools2026-06-22T11:17:34.024Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/7ab5f860df1862a4a6583d6b7f60bcc8eee1df0c4698436006ee326ca7d31fd2.webp https://state-of-brand.outlever.work/news/meta-ad-strategy-automated2026-05-05T05:36:39.500Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/21c9734ba41c22a7bfbf52a7414ea53a6753ffb58b4c2623283d00dc21bf3ffe.webp https://state-of-brand.outlever.work/news/b2b-marketing-investment-strategy-95-5-rule2026-05-05T05:36:39.556Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/6081d10da6ec78d70f0266a33c504bd6c32af9be8831af04fd0af2a29c7ae87b.webp https://state-of-brand.outlever.work/news/anthropic-mythos-openai-cybersecurity-brand-trust-restraint-enterprise2026-05-05T05:36:39.235Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/b89da6d53dfca1c090eee94d2b694b996fa5933226edacf6a2627c85d368117d.webp https://state-of-brand.outlever.work/news/stanford-ai-index-brand-investment-trust-transparency-20262026-05-05T05:36:39.231Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/0b7539da8cfc40e88fea1cb5422cf16415e0c5edc68b67ccd6a3bff49f858d80.webp https://state-of-brand.outlever.work/news/linkedin-killed-company-pages2026-06-22T11:16:17.313Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/412f6e64e4ffc490015142f3c0698fe3e279599ed725eafb67bd0e6c021dbc16.webp https://state-of-brand.outlever.work/news/allbirds-newbird-ai-pivot2026-05-05T05:36:39.311Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/5b7e73df934e8b6f4ea453a408aa830d085beca02d3eab5eead15c7634e0bcaf.webp https://state-of-brand.outlever.work/news/emdash-cloudflare-wordpress-alternative2026-05-05T05:36:39.432Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/aececd2c769d7ac9663f59abe85c8cb7f70f3c2ed94e8fc24c13df6060d0dba5.webp https://state-of-brand.outlever.work/news/outlever-launches-new-publication-state-of-brand2026-05-05T05:36:39.273Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/214f91f26ff3fff832049678c0dd649980570d5c5332ed8c97fd24e15f3d3e8a.webp https://state-of-brand.outlever.work/news/b2b-buyer-shortlist-brand-pipeline-forrester-buyers-journey-20262026-05-05T05:36:39.478Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/ef2d830c4f348babc8571a7d907abe32777740ea9db24b70fca1dc152fe76a0d.webp https://state-of-brand.outlever.work/news/why-b2b-rebrands-fail2026-05-05T05:36:39.471Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/8d0a871bc4b03c8355335a126358e23df7a92a308b0a13a949a013fe81e13591.webp https://state-of-brand.outlever.work/news/openai-tbpn-media-buying-spree2026-06-22T11:14:11.797Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/9d2fe5cf9a04ac364ff548bb62d07ba6f2f52e11aad458f8c8f36ad60d817436.webp https://state-of-brand.outlever.work/news/ai-blind-spot-for-cmos2026-05-05T05:36:39.323Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/d54f145e2fb27607740ae8adbb758cfbce36e730e96803888f0d30d5e33880b3.webp https://state-of-brand.outlever.work/news/growing-audience-b2b-teams-are-ignoring2026-06-22T11:08:18.630Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/7d896c1cbcdb522eb12828ff9f2413857776227910dec6b89bd99176ad1e2114.webp https://state-of-brand.outlever.work/news/influencer-growth-strategy2026-05-05T05:36:39.319Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/a335efb729fe5bc2f9c063e3739e98701736d5a25e895e01ded2a2cc1bc5f821.webp https://state-of-brand.outlever.work/news/b2b-marketing-shift-from-gated-content2026-05-05T05:36:39.457Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/b0a40a3b7d7f63dcea1965712a373a4bf0b337c690541a0566b0fc613de5b7ba.webp https://state-of-brand.outlever.work/news/marketing-jobs-threatened-by-ai-displacement2026-05-05T05:36:39.349Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/a4749982b9c71b39d8bf5a449d099d82a19650bf0d1b7ab227788afc943a428f.webp https://state-of-brand.outlever.work/news/b2b-direct-mail-micro-events-physical-experience-brand-strategy2026-05-05T05:36:39.199Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/75340e914c639c92bccbe7687a6638b1557384b2f9806b314df4904622eebeee.webp https://state-of-brand.outlever.work/news/anthropic-30-billion-revenue-no-ads-brand-trust-enterprise-growth2026-05-05T05:36:39.515Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/c310ac035e61b41c31c31a068722580a0784041eb825b9f02643776ec3eb317f.webp https://state-of-brand.outlever.work/news/beehiiv-launches-podcast-hosting-platform2026-05-05T05:36:39.444Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/6dfeefcbc19bfa01e02028419c420a04f040fbd2df1b7711288f47f5061cf22e.webp https://state-of-brand.outlever.work/news/ai-overviews-b2b-brand-visibility-pipeline-click-through-rates-20262026-05-05T05:36:39.315Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/353d8870aef2f15878e364754f928ab594120981f2eef3344ea16f53559911f7.webp https://state-of-brand.outlever.work/news/clay-b2b-media-strategy-jake-block2026-06-22T11:07:19.538Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/1d4b6729bb1b131806025d6b0a52fe93e72577cbe673d6678ed70a655b7fa90d.webp https://state-of-brand.outlever.work/news/stensul-enterprise-marketing-ai-survey2026-05-05T05:36:39.462Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/9714077ad07270745e6518217f48b276f1ab8cf8471202a7de11866fbba3f205.webp https://state-of-brand.outlever.work/news/mckinsey-report-cmos-ai-roi2026-05-05T05:36:39.624Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/f3fd5c790451286b5509a5a4f6745830d5d4df04fb5cc32db0d0f7e9b5a71711.webp https://state-of-brand.outlever.work/news/air-brand-creative-moat-ariel-rubin-b2b-marketing2026-06-22T11:06:13.318Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/c4f4379d64c2bf419037301deaf3e9d573cce7e7f7de64a6b0926e40cb866598.webp https://state-of-brand.outlever.work/news/using-linkedin-to-appear-in-ai-search2026-05-05T05:36:39.126Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/6412c9f7d068b89f239bde7311797822d76b7e053f55eb6caf43b1e92dabd0a7.webp https://state-of-brand.outlever.work/news/openai-tbpn-acuisition-price-of-owned-distribution2026-05-05T05:36:39.440Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/bb88bf0fe0351ef3898fbdd446da4bf312f6936ee3db65dfdf6619b308958cb3.webp https://state-of-brand.outlever.work/news/why-did-openai-acquire-tbpn2026-05-05T05:36:39.194Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/f4230c0afff6e37554f4d4972afb809d281790d91e4537c6c8fb8779731bfb74.webp https://state-of-brand.outlever.work/news/shoptalk-2026-ai-brand-governance-challenges2026-05-05T05:36:39.345Zhttps://pub-91306451a88d48c182ebff54231751f6.r2.dev/state-of-brand/uploads/289bc916317885567762778f13cffcfbb3e8073c14fa76b6664857645ea3fff9.webp