https://www.thestateofbrand.com/news/chatgpt-traffic-drop-utm-tracking-bugState of Branden2026-10-20T19:55:32.986ZChatGPT Traffic Looked Like It Collapsed Last Week. It Was a Bug, and It Should Still Worry You. https://www.thestateofbrand.com/news/erica-kelly-evolve-ooh-infrastructure-brand-presenceState of Branden2026-10-20T16:17:29.814ZThe Next Billboard Buy Starts With Growth Strategy And A Market Worth Owning https://www.thestateofbrand.com/news/journalism-layoffs-trade-press-b2b-owned-mediaState of Branden2026-10-20T00:23:50.411ZThe Reporters Covering Your Industry Are Disappearing. Someone Still Has to Cover It. https://www.thestateofbrand.com/news/synthetic-customers-market-research-brand-storytellingState of Branden2026-10-19T23:32:47.405ZSynthetic Customers Are Taking Over Market Research. It's the Best News Brand Storytellers Have Had in Years. https://www.thestateofbrand.com/news/ai-budget-moving-to-ceo-b2b-marketingState of Branden2026-10-19T17:38:14.839ZThe AI Budget Is Moving From the CMO to the CEO’s Office. Publicis Is Just the First to Sell There. https://www.thestateofbrand.com/news/marketing-ai-replacing-tasks-roi-measurementState of Branden2026-10-19T17:13:36.862ZHalf of Marketing Teams Are Replacing People With AI. Almost Nobody Can Prove It's Working https://www.thestateofbrand.com/news/cac-new-vs-returning-customers-ashwin-palo-hsbcState of Branden2026-10-19T16:53:00.492ZWhen Paid Media Resells Brands to Their Own Customers, New-vs-Returning CAC Split Is the Metric To Watch https://www.thestateofbrand.com/news/anticipation-brand-differentiation-emiliano-reisfeld-lorealState of Branden2026-10-19T06:58:54.146ZAI Can Tell Brands What Customers Did. The Advantage Is Knowing What They Do Next.