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<url><loc>https://www.thestateofbrand.com/news/ai-budget-moving-to-ceo-b2b-marketing</loc><news:news><news:publication><news:name>State of Brand</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-19T17:38:14.839Z</news:publication_date><news:title>The AI Budget Is Moving From the CMO to the CEO’s Office. Publicis Is Just the First to Sell There.</news:title></news:news></url>
<url><loc>https://www.thestateofbrand.com/news/marketing-ai-replacing-tasks-roi-measurement</loc><news:news><news:publication><news:name>State of Brand</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-19T17:13:36.862Z</news:publication_date><news:title>Half of Marketing Teams Are Replacing People With AI. Almost Nobody Can Prove It&apos;s Working</news:title></news:news></url>
<url><loc>https://www.thestateofbrand.com/news/cac-new-vs-returning-customers-ashwin-palo-hsbc</loc><news:news><news:publication><news:name>State of Brand</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-19T16:53:00.492Z</news:publication_date><news:title>When Paid Media Resells Brands to Their Own Customers, New-vs-Returning CAC Split Is the Metric To Watch</news:title></news:news></url>
<url><loc>https://www.thestateofbrand.com/news/anticipation-brand-differentiation-emiliano-reisfeld-loreal</loc><news:news><news:publication><news:name>State of Brand</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-19T06:58:54.146Z</news:publication_date><news:title>AI Can Tell Brands What Customers Did. The Advantage Is Knowing What They Do Next.</news:title></news:news></url>
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