State of Brand — brand, owned media and go-to-market coverage for marketing leaders
Reddit Was the AI Visibility Playbook. Now It Wants a Login.
Reddit plans to put its threads behind a login, which weakens one of the most common ways B2B brands get cited in AI answers.
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Growth & Strategy
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Agentic Shopping Will Cut the Grocery List To A Handful Of Brands
Neil Reynolds, Global Chief Customer Officer at Mars Snacking, is preparing for AI assistants that fill the cart. He explains what Mars has to know about a snacking moment to be a chosen brand.
AI Search Startups Are Selling Fear. Ramp's Spending Data Tells a Messier Story.
A post on X says AEO vendors are turning up the scare tactics because growth has stalled. Ramp's numbers back part of that argument and undercut the rest.
ChatGPT Just Became the New Google Business Profile, and CMOs Finally Get the Numbers
OpenAI now lets brands claim a ChatGPT profile and count their mentions. The prompts behind those mentions stay hidden.
Reddit Launches AI-Written Product Reviews Built From Its Own Threads
Reddit is turning its threads into AI-written product reviews. Brands can't pay to appear on them.Infotech Is Catching Forrester. Nobody Needs Gartner to Tell Them What to Buy Anymore.
Infotech is about $50 million behind Forrester and closing fast, but the bigger shift is that executives no longer rely on Gartner or any analyst firm to decide what to buy.Reddit Was the AI Visibility Playbook. Now It Wants a Login.
Reddit plans to put its threads behind a login, which weakens one of the most common ways B2B brands get cited in AI answers.
Real-Time Audience Reporting Turns Out-of-Home From A Location Buy Into An Audience Buy
Erica Collantes, Operations Manager at Elevision, explains how live impression data and brand lift studies show advertisers what a screen delivers.AI & Technology
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Disney Walked Away From OpenAI. Today It Signed With Adobe to Train AI on Its Own Characters.
After its OpenAI deal collapsed, Disney is paying Adobe to train private models on its characters, and agencies should take note.
The Single Mother Who Doesn't Exist: How LinkedIn's Story Economy Ate Itself
At least eight LinkedIn accounts have posted the same first-person story about interviewing a widowed job seeker since July. Most of them sell resume services.Meta's AI Agent Sold a User's Keyboard for $10 and Shared His Address. Today Meta Pitched It to Businesses.
Meta's Muse haggled away a used keyboard, sent a stranger to a seller's building and told the buyer "Yep I'm here!" while the seller was out. On Monday morning, Meta started selling the same technology to companies.Clay Put $1 Million Into a Job Title. Profound Is Running a University to Rename It.
Clay coined the GTM engineer. Profound calls the same person a marketing engineer. The naming fight decides whose product the role gets built around.
The Great Convergence: Everyone Sounds the Same. Now They're Becoming the Same Company.
Everyone bought the same capabilities from the same vendors on the advice of the same firms. Now the only thing left to compete on is scale.
The FTC Is Now Fining Companies Over the AI Claims in Their B2B Marketing
In every FTC AI enforcement action this year the deceived buyer was a business, and the firms that supplied the marketing materials were charged too.265 Million People Still Love Canva. The Market Took $11 Billion Off Anyway.
Canva's brand did nothing wrong and still watched more than eleven billion dollars come off the mark in a week. The lesson is about what kind of love it was holding.
Sam Altman Has Solved the Problem of Talking to Your Children
Altman pitched an AI podcast for the drive to school. An eight-word reply beat him 13 to 1, and it exposed a positioning problem the whole industry shares.More Than 200 Economists Sign Open Letter Urging Action on AI Job Displacement
More than 200 economists and 16 Nobel laureates just warned that AI could reshape the economy faster than institutions can respond. The reputational bill lands on brands first.
Brand & Creative
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Your AI Interviewer Is Now a Brand Spokesperson. The Internet Is Testing Its Temper by Trolling It.
People are trolling AI job interviewers on camera, and when the bots snap back, the company whose logo is on the screen takes the hit.
Klaviyo Takes Its Creative Standard From The Consumer Brands On Its Customer List
Klaviyo's rivals all advertise the same few words, and a feature list no longer separates them. Jamie Domenici, Chief Marketing Officer at Klaviyo, and Spencer LaVallee, Co-founder and CCO at Gus, explain what does.
Canva Cut 1,271 Roles Without Blaming AI. ChatGPT Is Still Eating Its Free Tier.
Melanie Perkins' memo points to slowing growth and a company built for a different era. The market around Canva explains why making design easy stopped being enough.
AI Made B2B Content Cheap. A Murdered CEO Is Trying To Make It Memorable.
Optimizely's Julianne DeVincenzo put most of a year's budget into a 36-episode microdrama where the product barely appears. Her bet tests what it takes to earn B2B attention when content is cheap.
Stripe Is Hiring a Managing Editor Who Disagrees With It. Every Brand Should.
Stripe Press wants a Managing Editor who doesn't share its worldview. Any company publishing under its own name should take note.
Chatbots Put PR Back On The Brand Agenda. Social Listening Decides What It Should Say.
OpenAI's Strongest Channel for Selling ChatGPT to Businesses Is In-Person Events
The Reporters Covering Your Industry Are Disappearing. Someone Still Has to Cover It.
Synthetic Customers Are Taking Over Market Research. It's the Best News Brand Storytellers Have Had in Years.
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GROWTH & STRATEGY
Infotech Is Catching Forrester. Nobody Needs Gartner to Tell Them What to Buy Anymore.
GROWTH & STRATEGYBRAND & CREATIVE
Your AI Interviewer Is Now a Brand Spokesperson. The Internet Is Testing Its Temper by Trolling It.
BRAND & CREATIVEGROWTH & STRATEGY
Agentic Shopping Will Cut the Grocery List To A Handful Of Brands
GROWTH & STRATEGYBRAND & CREATIVE
Klaviyo Takes Its Creative Standard From The Consumer Brands On Its Customer List
BRAND & CREATIVEGROWTH & STRATEGY
AI Search Startups Are Selling Fear. Ramp's Spending Data Tells a Messier Story.
GROWTH & STRATEGYGROWTH & STRATEGY
ChatGPT Just Became the New Google Business Profile, and CMOs Finally Get the Numbers
GROWTH & STRATEGYGROWTH & STRATEGY