The great contradiction, in one stack: Grammarly, Adobe, Google, OpenAI, Anthropic and LinkedIn all sell the drafting tool and the detector that flags what it produced.
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Growth & Strategy
Hari Srinivasan posted the figure on Thursday, August 20. By the following Monday the main finding had reversed direction, and the timeframe and the unit of measure had come apart too.
From September 15, Cloudflare blocks AI crawlers on ad-supported pages by default, thinning the independent coverage AI systems can read about your category.
Search traffic collapsed and took the display business down with it. For a growing number of publishers the archive is the last inventory left, and they have worked out that it can be sold twice.
Reddit had a signed licensing deal with OpenAI and still lost most of its visibility overnight, with no warning and no explanation. That should worry anyone currently budgeting against AI search.
ChatGPT halved its listicle citations on August 6 and Google demoted the same kind of page twelve days later. Roundups and comparison articles have been the core deliverable in AI visibility retainers since 2024.
Gartner sold three review sites to G2 for $110 million. Citation data since suggests one company now supplies most of the evidence behind AI software recommendations.
Reddit is now among the most-cited sources in AI answers. A market has formed to sell brands mentions there, and the communities involved are pushing back.
A real shift is underway in go-to-market strategy. Companies are moving from renting attention to owning it, and the early numbers suggest this isn't a fringe experiment. It may be the next default.
The Pages Your Agency Built to Win AI Citations Just Lost Half of Them
A Million People Clicked LinkedIn's Slop Button. By Monday It Meant Your Posts Get Less Reach.
On September 15 the Web Starts Hiding From AI, and It Takes Your Press Coverage With It
Brands Are Paying to Get Into AI Answers. Publishers Are Deleting the Pages That Put Them There.
Reddit Lost 86% of Its ChatGPT Citations in Four Days. Nobody Can Tell You Why.
If this caught your attention, that’s not accidental.
The best editorial systems don’t happen by accident. Outlever builds them.
AI & Technology
Everyone bought the same capabilities from the same vendors on the advice of the same firms. Now the only thing left to compete on is scale.
In every FTC AI enforcement action this year the deceived buyer was a business, and the firms that supplied the marketing materials were charged too.
Canva's brand did nothing wrong and still watched more than eleven billion dollars come off the mark in a week. The lesson is about what kind of love it was holding.
Altman pitched an AI podcast for the drive to school. An eight-word reply beat him 13 to 1, and it exposed a positioning problem the whole industry shares.
More than 200 economists and 16 Nobel laureates just warned that AI could reshape the economy faster than institutions can respond. The reputational bill lands on brands first.
Data platforms are swallowing the CDP. The tools that actually reach customers just became the most important part of the stack.
Today HubSpot published a post to its community titled "We Got This Wrong. And We Are Fixing It." The company says it will not move forward with the terms of service changes it communicated on July 1.
Palantir CEO Alex Karp appeared on CNBC's Squawk Box on July 1 to discuss the company's new sovereign AI partnership with Nvidia.
When a company valued in the hundreds of billions decides to wait a year before going public, it writes itself a clean reason. OpenAI's reason this week is the weather.
More than 200 economists and 16 Nobel laureates just warned that AI could reshape the economy faster than institutions can respond. The reputational bill lands on brands first.
Brand & Creative
Peloton's Emma Lovewell has a Drake-shaped career: ubiquity, a catalog, range, and an audience that follows the person. Her Arhaus partnership shows why that matters to brands.
The great contradiction, in one stack: Grammarly, Adobe, Google, OpenAI, Anthropic and LinkedIn all sell the drafting tool and the detector that flags what it produced.
Air announced a new CMO on Monday and accepted his resignation six hours later. The whole thing was staged, a trade publication reported it as real, and it beat every B2B launch of the quarter.
CMO, CEO, or Comms. Three reporting lines, three structurally different publications, and one question no B2B job posting in this category has answered yet.
The team's judgment was already sitting in Slack threads and Google Docs comments, and mining it is the most copyable idea in B2B marketing right now. It also solves the easier half of the problem.
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